The growing influence of generative AI is reshaping how public relations teams operate, measure impact, and demonstrate value across the marketing and communications landscape. A
Strategic analytics agreement supports SKU performance, category expansion, and omnichannel execution NielsenIQ, a leading consumer intelligence company, and Kodiak, the Park City, Utah-based brand known
Seamless access to high-quality, governed data and models is now available to power and train the next generation of marketing AI use cases LiveRamp, the
Brandwatch earns dual recognition from industry analysts IDC and QKS for AI-powered capabilities across social media management and influencer marketing. Brandwatch, a Cision company and
In a fast evolving retail landscape where economic pressure continues to shape shopper priorities, understanding how APAC consumers will behave in 2026 has become critical
Innovative new capabilities empower marketing teams to turn insight into action — faster and with greater confidence. Brandwatch, a Cision company and global leader in
Certification strengthens NIQ’s position as a global leader in media outcomes measurement. NIQ, a leading consumer intelligence company, is proud to announce its certification as
NielsenIQ, a global leader in consumer intelligence, released its CMO Outlook: Guide to 2026 report, revealing how chief marketing officers (CMOs) are navigating a critical inflection
Meltwater was named a Leader among 14 influencer marketing vendors supporting large enterprises. Meltwater, a global leader in media, social, and consumer intelligence, has been
NielsenIQ (NIQ), a leader in consumer intelligence, announced the launch of its enhanced FMCG E-commerce Measurement Solution in Indonesia, Singapore, and Thailand. Developed specifically for
As consumers balance celebration with caution amid inflation and shifting priorities, NIQ provides data to help retailers plan for a prosperous holiday season NielsenIQ (NIQ),
NIQ, a leading consumer intelligence company, released its 2025 Environmental, Social and Governance (ESG) Progress Report. The report covers progress through 2024 and highlights the
The Measure Report 2025 Reveals How AI and Social Commerce Are Reshaping Consumer Behavior Measure Protocol, the consumer intelligence company, announced the release of its
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
NielsenIQ, a leader in consumer intelligence, in collaboration with World Data Lab (WDL), reveal that Generation X is emerging as a trillion-dollar consumer powerhouse in
NielsenIQ, a leading consumer intelligence company, announces the expansion of NIQ Activate, a leading customer insights and analytics offering, that has successfully enabled retailers and
Empowering Canadian brands and retailers with the industry’s most comprehensive product attribution solution to meet evolving consumer demands NielsenIQ, a global leader in consumer intelligence,
NielsenIQ (NIQ), a leading consumer intelligence company, unveiled The Business Resiliency Playbook: Decoding the signals and shocks that shape consumer behavior. The playbook outlines potential
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