Hyper-Personalization at Scale Made Possible with CDPs
October 14, 2025
The fast-paced and cut-throat digital world of today has made the personalization of customer experiences not just an option that is nice to have, but
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Tag: Customer Data Platform
CDP, CRM, DMP: Differences, Benefits, and How to Choose
October 10, 2025
Data-driven decisions are a necessity for survival in a marketing world that is massively interconnected. One main chant that virtually every marketer, sales rep, and
Fortune 500 Brands Double Return on Ad Spend Using Adora’s Speed-Of-Culture AI Platform
October 8, 2025
At Advertising Week New York, Adora launched its end-to-end AI performance marketing engine, enabling Fortune 500 brands to activate revenue-driving campaigns in hours instead of
Choosing the Right CDP: How AEP Outperforms the Competition
September 16, 2025
The martech landscape is changing rapidly, and one of the most important decisions companies have to make is which Customer Data Platform (CDP) will give
MessageGears Launches Multi-Destination Campaigns To Boost Efficiency
September 3, 2025
MessageGears has introduced a significant enhancement to its campaign capabilities with the launch of Multi-Destination External Campaigns, designed to boost efficiency and reduce compute costs
Fullpath Acquires Fuse Autotech’s Payments Tech To Boost Auto Customer Data Ecosystem
August 20, 2025
Fullpath, recognized as an AI-first Customer Data Platform (CDP) for the automotive sector, has announced the acquisition of Fuse Autotech’s Dynamic Payments solution. This strategic
Latest Marketing Tech Insights: Trends and Innovations Roundup 14 Aug 2025
August 15, 2025
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Treasure Data Introduces No Compute Pricing for Hybrid CDP Architecture
August 14, 2025
Transparent pricing model is primarily based on customer profiles and behaviors Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered
Legal & General Taps Tealium and Snowflake To Accelerate AI-Powered CX
August 12, 2025
Legal & General (L&G), one of the UK’s leading financial services providers, has redefined customer engagement by integrating Tealium’s real-time Customer Data Platform (CDP) with Snowflake’s AI Data Cloud. With
What Is a Customer Data Platform (CDP)? Why Every Marketer Needs One
August 1, 2025
Welcome to the Customer Data Platform (CDP), your marketing mission control, or reimagined e-mail box! As consumers hop between touchpoints faster than ever, the CDP
Latest Marketing Tech Insights: Trends and Innovations Roundup
July 29, 2025
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Treasure Data Grows Agentic AI Ecosystem via Amazon Bedrock
July 28, 2025
Treasure Data, a leader in intelligent Customer Data Platform (CDPs) designed for large-scale enterprises, has announced a significant advancement in its AI Agent ecosystem. This
Treasure Data AI Agent Foundry Debuts on AWS Marketplace
July 19, 2025
Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, announced the availability of its custom and out-of-the-box AI
Redpoint Global Named a Leader in IDC MarketScape
July 9, 2025
Redpoint Global, the Data Readiness Company, announced it has been named a Leader in the IDC MarketScape Worldwide Retail Customer Data Platform Software Providers 2025 Vendor
Hightouch Launches AI-Powered Adaptive Identity Resolution
July 2, 2025
New capability pairs deterministic and probabilistic identity matching natively within the data warehouse to unify fragmented customer profiles As brands struggle to unify sprawling customer
Amperity Named a Leader in 2025 IDC MarketScape for Retail Customer Data Platforms
June 30, 2025
Amperity, the AI-powered customer data cloud, announced that it has been positioned in the Leaders Category of the IDC MarketScape: Worldwide Retail Customer Data Platforms
Treasure Data Launches MCP Server: Let Your LLM Talk to Your Data
June 30, 2025
New open-source connector allows AI assistants to interact directly with Treasure Data environment Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale
Simon Data Launches Composable AI Agents for Marketers
June 27, 2025
Simon’s Composable AI Agents deliver new levels of insight, creative control, and speed to launch—surfacing hidden customer signals and real-world context to unlock true 1:1
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