Data Privacy in the Age of CDPs: What Marketers Need to Know
November 3, 2025
Picture walking into your most-loved café. The barista welcomes you by name, is aware of your regular order, and has it prepared even before you
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Tag: Customer Data Platforms
Amperity Unlocks True Real Time Personalization for Brands
October 30, 2025
Amperity has introduced a major advancement in real time personalization with the launch of Real Time Profiles, a capability that aims to transform how brands
Securing Your MarTech Stack: Why Cybersecurity Matters Now
October 27, 2025
Technology is the basis of present-day marketing. The MarTech stack, which includes CRMs, CDPs, automation, and analytics tools, is the chief mover behind campaigns, customer
Customer Consent Management Made Easy with CDPs
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Customer trust is the main factor without which a business cannot operate successfully in the data era. The question is: in what way can businesses
Common CDP Deployment Challenges and How to Overcome Them
October 24, 2025
A Customer Data Platform (CDP) is the answer to almost every marketer’s wish: a cohesive, single view of the customer. Where all the scattered data
How AI Transforms Customer Data Platforms for Better Recommendations
October 20, 2025
Imagine that you enter, and it looks like every product is selected just for you – no time wasted, no irrelevant recommendations, just the things
Real-Time Marketing in MarTech: How to Engage Customers in the Moment
August 22, 2025
Introduction: Why the Right Now Matters Imagine this: you’re browsing a retail site, eyeing a sleek smartwatch. Seconds later, a push notification pops up: “20%
From Mass Marketing to True Personalization: Gen-AI’s Marketing Revolution
December 11, 2024
The Evolution of Marketing Personalization For marketers, true personalization at scale has long been an unreachable goal. The closest most teams have gotten is broad
Unraveling the Cookie Chaos: A Turning Point for Marketers
December 5, 2024
Consumer demand for data privacy is stronger than ever. This is why Google’s foot-dragging on third-party cookies has created a sense of chaos that is
MarTech Top Voice: Interview with Vivek Goel, Founder and CEO, Orange Owl Marketing
November 19, 2024
Today’s MarTech Top Voice is Orange Owl’s Founder and CEO Vivek Goel. We are thrilled to feature Vivek, a seasoned leader in B2B SaaS marketing
MessageGears Launches Composable Data Activation and Engagement Platform
October 16, 2024
Expanded offering eliminates the need for standalone CDPs and ESPs with warehouse-native solutions designed to help enterprises scale MessageGears, the only warehouse-native customer engagement platform
Profiles unveiled by RudderStack in collaboration with Snowflake
June 28, 2023
RudderStack Profiles gives businesses the ability to create full profiles from all client touchpoints, develop ML user features, and provide engaging customer experiences. The availability
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