Chatbots and Conversational Marketing: Martech’s Conversational Shift
![Martech Conversational Shift](https://marketingtechginsights.com/wp-content/uploads/2024/03/MTP-2-768x432.jpg)
The arrival of Artificial Intelligence (AI) has triggered a paradigm shift across numerous industries, and marketing is no exception. Among the many AI applications, chatbots have emerged as a powerful tool, fundamentally changing how businesses interact with their customers. Chatbot…