Digital Asset Management: The Heart of Martech Stacks
September 10, 2025
Imagine this: it’s the first day of launch. Your team wanted to roll out a large campaign, but the hero image is lost deep within
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Tag: DAM Martech
DAM Leader Aprimo Acquires Personify XP to Improve Content Personalization Using AI
June 24, 2024
Marketing technology leader Aprimo has announced the acquisition of content personalization and analytics platform Personify XP. Personify XP and Aprimo are part of the MACH
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