Only 25% of marketers rate their creative as active in driving full-funnel results, underscoring the need to break down creative and media silos Conversational commerce
Signal AI Studio gives every marketer the power to rapidly train AI signals that accurately detect if calls to their businesses are leads and result
Collaboration positions MOBKOI as one of the lowest carbon-intensity media platforms in the advertising industry. MOBKOI, the innovative mobile advertising platform from The Brandtech Group,
Advanced Intent-Based Targeting and Deterministic Data Capabilities Transform B2B Marketing Astrad, a global leader in digital advertising, announces significant enhancements to its Account-Based Marketing (ABM) platform,
Doceree, the world’s first global network of physician-only platforms for programmatic messaging, announced the launch of admanager, a powerful, all-in-one ad management platform built exclusively
Adaptive streaming technology company SeenThis joined Amazon Ads Partner Network and was Certified as a 3rd Party Ad serving solution on ADSP. The collaboration empowers
As e-commerce grows rapidly, advertising has become an essential component for businesses looking to thrive in the competitive online marketplace. E-commerce advertising business involves purchasing
The Hulu-Fubo merger will go down in the history of programmatic ads as a game-changer. In a major shake-up for the streaming and advertising landscape
It delivers campaign results across awareness, consideration, preference and action intent via a single question sent to the user’s CTV device DPG Media and Brand
Europe-wide initiative and certification will provide training on use cases, technical deployment and integrations, testing and delivery, and measurement and reporting Utiq, the European adtech
Integration Unlocks Reach and Targeting for Advertisers Across Xumo’s Premium Content Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic an independent
The partnership will help brands maximise their reach and achieve incremental growth Audience Store, a leading international customer insight and programmatic media activation partner, has
Quantela, a leading provider of data analytics for the Media Industry, has announced a strategic partnership with CVIEW, a pioneering healthcare Digital Advertising Assets network
The Collaboration Leverages Industry Leading Platform to Boost Client CTV Campaigns C Squared Social, a technology-driven digital advertising agency specializing in performance marketing, is proud
The Coalition for Privacy Compliance in Advertising (CPCA) announced it is working with the Information Commissioner’s Office (ICO) to develop the world’s first regulator-approved privacy certification
Addition of WiFi and Fixed Line enabled Network Signals creates a single-source, cross-device addressability solution for Display, Video and App formats across, Mobile, PC and
Partnership With Its Ignite Division Is Expected to Drive Significant Digital Growth Townsquare Media, Inc., a leader in digital advertising and marketing solutions focused on
Ad tech veteran’s consultancy to drive growth for the audience curation specialist in the US market Multilocal has appointed industry veteran Zach Rosen as Fractional
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