New intelligence from XRIQ helps brands track and measure the environmental impact of digital assets and ad campaigns XR, a global technology company, announced a
PubMatic, an independent technology company delivering digital advertising supply chain of the future, announces the success and impact of its Connect platform in driving incremental revenue
GumGum, the leader in contextual-first technology for digital advertising, unveiled new findings from its Digital Advertising Pulse Check, an initiative tracking consumer sentiment around identity-based
New Integration Simplifies Advertiser Access to Cineverse’s Massive Content Library Available on C360 Ad Solution Cineverse, a next-generation entertainment studio, announced its strategic partnership with global
Identity Solution Enables Advertisers to Reach Authenticated Audiences with Precision in Uncertain Cookieless Environments Perion Network Ltd., a leader in advanced technology solving for the
Louder.ai, the groundbreaking programmatic advertising platform that enables real-time crowdfunding to amplify impactful messages, is proud to announce Andrew Northwall‘s appointment as its new Chief Strategy
Integral Ad Science, a leading global media measurement and optimization platform, announced its Chief Product Officer (CPO), Srishti Gupta, has been appointed to IAB Tech
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Adobe announced a partnership with The Estée Lauder Companies where the company is adopting Adobe Firefly and redefining its process of launching digital marketing campaigns through
Large Language Model (LLMs) Agents Instantly Deliver Contextually Intelligent Ads into AI Search Results and Digital Media Content ProRata Ads Featured on Gist.ai, Company’s New
AdCellerant makes quality digital marketing accessible to every business. As AdCellerant continues to redefine digital advertising solutions for media partners and agencies, the company welcomes industry
In response to the increasing challenges faced by firearms and outdoors-related businesses in the digital advertising landscape, Firearms Advertising proudly announces the launch of its
Only 25% of marketers rate their creative as active in driving full-funnel results, underscoring the need to break down creative and media silos Conversational commerce
Signal AI Studio gives every marketer the power to rapidly train AI signals that accurately detect if calls to their businesses are leads and result
Collaboration positions MOBKOI as one of the lowest carbon-intensity media platforms in the advertising industry. MOBKOI, the innovative mobile advertising platform from The Brandtech Group,
Advanced Intent-Based Targeting and Deterministic Data Capabilities Transform B2B Marketing Astrad, a global leader in digital advertising, announces significant enhancements to its Account-Based Marketing (ABM) platform,
Doceree, the world’s first global network of physician-only platforms for programmatic messaging, announced the launch of admanager, a powerful, all-in-one ad management platform built exclusively
Adaptive streaming technology company SeenThis joined Amazon Ads Partner Network and was Certified as a 3rd Party Ad serving solution on ADSP. The collaboration empowers
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