As the digital advertising industry enters a new phase shaped by artificial intelligence, commerce media, and evolving measurement standards, leadership at industry trade bodies is
AdCellerant has announced the launch of AI Media Planner, a new capability within its Ui.Marketing platform designed to simplify digital media planning and help sellers
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Leadership changes across marketing technology often signal how companies are preparing for the next phase of industry transformation. NextRoll Names Vibhor Kapoor Chief Executive Officer
The launch of TikTok Automotive Ads is gaining momentum as platforms look to modernize how automotive marketing is executed across complex, multi channel journeys. TikTok
CES 2026 was a reality check for how quickly marketing, media, and technology are collapsing into a single operating system for growth. Behind the hardware
Leadership changes at compliance focused technology companies often signal broader shifts across the digital advertising market, and the appointment of a new chief executive at
As marketers push for more consistent measurement and outcome based optimization across channels, the digital advertising industry is facing growing integration complexity. IAB Tech Lab
As publishers and advertisers navigate a more competitive and data driven media landscape, strategic partnerships are becoming essential to unlocking sustainable growth. Freeduhm.com has announced
As marketers face mounting pressure to prove return on ad spend, accurate conversion data has become essential to effective campaign optimization. Adscriptly has entered the
Artificial intelligence is rapidly redefining how go to market teams operate, and new research suggests the impact is extending well beyond tools and workflows into
New IAB Research Shows Disconnect Between Advertiser Optimism and Consumer Sentiment Towards AI-Generated Ads The Interactive Advertising Bureau (IAB), the leading trade association for the digital
As publishers navigate mounting pressure from zero-click search, AI-driven discovery, and shifting monetization dynamics, supply-side platforms are being pushed to invest more deeply in infrastructure
DaVinci Commerce has raised a strategic round of financing and officially rebranded from Jivox, signaling a decisive push into agentic commerce marketing at a time
Airtory has joined the Viant Partner Ecosystem in a move designed to elevate creative performance and efficiency across modern digital advertising channels. The announcement is
Pixalto.app has officially launched a new all in one AI powered creative platform aimed at simplifying how businesses and creators produce professional quality visual content.
New storefront engagement platform combines visual merchandising, retail media network and latest loss prevention technologies which can help redefine the storefront experience Sensormatic Solutions, the
New models enable businesses to scale high-quality video and image ads faster across social media platforms Predis.ai announced the launch of new state-of-the-art (SOTA) AI
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