Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As advertisers demand stronger proof that media exposure leads to real revenue, the convergence of commerce data and contextual intelligence is becoming a defining priority
As brands look for more trusted and privacy safe ways to reach Hispanic and bicultural audiences, premium publisher partnerships are becoming increasingly important across the
As artificial intelligence becomes more deeply embedded in how advertising is planned, bought, and delivered, the industry is confronting a new challenge of scale without
Precision and accountability are becoming essential in healthcare marketing as digital investment continues to rise and regulatory expectations remain high. That environment makes the latest
As advertisers push for greater clarity and trust in digital advertising, the structure of the auction itself has come under increased scrutiny across the MarTech
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As connected television continues to reshape digital advertising, publishers are under pressure to turn vast amounts of data into revenue faster and with greater precision.
PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced the launch of PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent
As data privacy and measurement accuracy increasingly define the future of digital advertising, privacy-protected measurement has become a priority for brands seeking performance insight without
As advertisers push for more integrated and transparent media buying across channels, consolidation in programmatic advertising continues to reshape the European MarTech landscape. Adform has
As advertisers face increasing pressure to prove performance before media dollars are spent, creative validation is becoming a critical part of the MarTech workflow. Clinch
As agencies and brands struggle to manage growing complexity across paid media channels, Fluency has secured new funding to expand its platform and accelerate adoption.
As advertisers demand greater transparency and control over where their messages appear, Zefr has strengthened its position in brand suitability technology with a new intellectual
Experienced revenue and strategy leader to guide Choozle’s next phase of growth and innovation Choozle, a leading omnichannel digital advertising platform and services provider, announced the
JCDecaux Transport is proud to announce the successful completion of a pioneering pilot for audience measurement. This first-of-its-kind initiative in Asia’s metro advertising industry leverages advanced
New Specification Standardizes Deal Synchronization and Increases Transparency into Seller, Packager, and Curator Roles; Open for Public Comment Through January 31, 2026 IAB Tech Lab,
Groundbreaking research shows why leading brands are enhancing media quality, targeting efficiency and performance through data integrity optimization Compliant, a media technology company and strategic
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