In a strategic collaboration poised to reshape the smart TV landscape, The Trade Desk and DIRECTV have revealed plans to co-develop a specialized version of
New MyKids Genre Pack Launches with Full Slate of Top Family Programming; Expanded Offerings in MySports, MyEntertainment, MyNews, and MiEspañol Roll Out Now Through June 27 with
Universal Ads, the one-stop TV advertising platform simplifying access to the premium video category, and Ramp, the financial operations platform designed to save businesses time and
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
New Genre Packs Starting at $34.99 a Month Tailored to What Consumers Want to Watch Live Programming Included Alongside Direct-to-Consumer Services From TelevisaUnivision, The Walt Disney Company, and
DIRECTV Advertising grows streaming scale and fortifies relationship with Magnite to meet expected potential increases in volumes for live sports in-game inventory Magnite, the largest
Will Provide U.S. Consumers with More Flexibility and Better Value in the Highly Competitive Video Industry Currently Dominated by Large Tech Companies and Programmers Enhancing
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