Outcome based measurement is becoming a defining standard for modern media investment, and digital out of home is now entering that performance era in Canada.
Spectrio, a premier provider of digital signage solutions for enterprise environments, announced a strategic partnership with Screenverse, a leading programmatic digital out-of-home (DOOH) monetization partner.
NIQ, a leading consumer intelligence company, has partnered with Displayce, a specialist technology suite for Out-of-Home (OOH) advertising, to introduce advanced sales lift measurement capabilities
ABCS Insights, a leading ad effectiveness analytics company, announced its selection as the primary measurement partner for Screenverse, the largest network of digital out-of-home (DOOH)
VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for
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