The Hard Truth About SEO: Google Is Not Your Friend
August 13, 2025
The Wake-Up Call Every Digital Marketer Needs Let’s cut straight to it: Google is not your friend. Yes, it helps people find you. Yes, it
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Tag: Google
Google Quietly Uses Gemini AI To Combat Ad Fraud and Invalid Traffic
August 13, 2025
Google has been deploying its Gemini AI models quietly and effectively to combat ad fraud and invalid traffic (IVT) across web and mobile platforms, leading
Perplexity Proposes $34.5 Billion Buyout of Google’s Chrome Browser
August 13, 2025
Perplexity AI, an artificial intelligence startup valued at $18 billion, has made an unsolicited $34.5 billion offer to acquire Google’s Chrome browser, CNBC and other
Aurora Mobile’s GPTBots.ai Integrates Google DeepMind Genie 3 Model
August 7, 2025
Aurora Mobile has announced a significant advancement for its AI agent platform, GPTBots.ai, by integrating Google DeepMind’s latest general-purpose world model, Genie 3. This integration
Google and Samsung Dial Back AI Claims Amid Growing Scrutiny Over Generative Tech Marketing
August 1, 2025
After being pressured by regulation in 2025, Apple, Google, Microsoft, and Samsung have significantly adjusted or removed misinformation or exaggerated AI marketing claims for their
Fresha Enhances Customer Engagement with RCS for Business Powered by Twilio and Google
July 22, 2025
Global beauty and wellness booking platform reports sharp rises in tips, customer reviews and booking confirmations through interactive, media-rich messaging Twilio, the customer engagement platform
Google Leads in Local Discovery, AI Struggles with Accuracy, Trust Issues, Says Youtech
July 14, 2025
Despite the rapid adoption of artificial intelligence across industries, traditional search engines like Google continue to dominate how consumers find local businesses, according to a
Google MUVERA Is Here to Solve the Slow AI Search Issue
July 7, 2025
Ever notice how your AI assistant gives clever answers but sometimes takes its sweet time? The culprit isn’t your internet speed – it’s the way
Productsup Launches Comparison Shopping Services to Maximize Google Shopping ROI
July 7, 2025
As an official Google CSS partner, Productsup enables businesses to reduce CPC by up to 20% and boost campaign performance on Google Shopping Productsup, a leading
SuperMaker AI Announces Free Access to Google’s Veo 3 Video Generation Model
June 20, 2025
SuperMaker AI announced that it is opening free access to Google’s Veo 3 video generation model for all users. The leading AI content creation platform was first
Google I/O 2025: The AI Advancements Driving Martech Evolution
May 29, 2025
Google is no longer waiting for large stages such as I/O to unveil its largest AI breakthroughs. During the Gemini era, the company shifted from
Analytic Edge Certified for Google’s Meridian MMM in APAC
March 4, 2025
Analytic Edge, a leading provider of marketing and sales analytics solutions, announced that it is now a certified partner in APAC for Google’s Meridian Marketing
Martech Weekly Roundup: Trends and Innovations Roundup
March 1, 2025
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Latest Marketing Tech Insights: Trends and Innovations Roundup
February 28, 2025
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Google Opens AI Innovation Hub in Luxembourg
February 27, 2025
Google announced the launch of its new Luxembourg offices and Centre of Excellence (CoE) at the University of Luxembourg, at an event attended by senior members of
Salesforce and Google Bring Gemini to Agentforce
February 24, 2025
Salesforce and Google announced a major expansion of their strategic partnership, delivering choice in the models and capabilities businesses use to build and deploy AI-powered
Adswerve Certified as Early Google Meridian Partner
January 29, 2025
Adswerve Clients Access Advanced Marketing Mix Modeling Solutions Adswerve, a leading data, media, and tech consultancy, proudly announces it is one of the first companies
Lifesight Unveils Updated Unified Marketing Measurement Platform
October 29, 2024
Addressing the Flaws of Traditional Attribution Models, Lifesight Aligns with Adtech Industry Consensus to Deliver Privacy-safe and Future-proof Measurement Solutions for Better Decision Making Lifesight,
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