In today’s rapidly changing B2B environment, merely generating leads is no longer effective. The marketing department should have the pipeline under its control so that
You are given only five seconds. No more. Five seconds to convince a busy professional scrolling through LinkedIn, a student looking at videos on YouTube,
Introduction: From Control to Collaboration In the rapidly changing world of marketing technology, businesses have largely depended on Customer Relationship Management (CRM) systems to structure,
“Suppose that you were in a meeting room and you could look at several dashboards, each full of customer data heat maps, graphs, and behavioral
Have you ever gotten an email that started with your name, mentioned your buying history, and presented exactly the item you were looking for? That
Comscore has released its AI-enabled Data Partner Network to help advertisers and publishers extend privacy-safe audience reach in a digital ecosystem characterized by the rapid
Today’s MarTech Top Voice: XCLSV Founder Zaire Williams. In this exclusive conversation with MarTech Insights, we sit down with Zaire Williams, the visionary founder of
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Introduction: When Marketing Budgets Turn Into Black Holes Imagine you’re in a boardroom. The marketing team is excited that they’ve just signed up for a
Personalization of marketing previously was merely inserting someone’s first name into an email header. “Hello, Sarah, we think you’d like this.” It used to be
Introduction: Rethinking Social Media’s “Rush Hour” Marketers long swore about prime posting time, those coveted hours when users are theoretically most active on social media.
Introduction: Why Marketing Needed an Upgrade A couple of years back, marketing automation was the holy grail. Brands can automate a campaign, send mass emails
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Generic marketing is not going to cut it with all the digitally networked consumerism out here. Overworked working professionals, business decision-makers, and technology-savvy consumers expect
In this hyper-connected digital world we live in, marketing isn’t just a simple exercise in sharing a message and hoping for the best. Consumer behavior
The partnership will enable Shopify merchants to leverage Netcore’s capabilities to automate personalisation, cart recovery, and lifecycle journeys code-free Netcore Cloud, a global leader in
In the dynamic of B2B marketing today, including heightened customer expectations and privacy concerns, first-party data has emerged as a key component of successful strategies.
Introduction: Why Ethics Matters in the AI Age Think about it: You’re on your go-to e-commerce store, and voilà. The once-stared-at shoes, combined with the
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