Imagine this: a customer receives an appreciation email intended for a purchase they never made, or a discount coupon for a product they bought just
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Reply, the renowned technology company, has achieved the AWS Advertising and Marketing Technology Competency, an official recognition from Amazon Web Services that validates advanced expertise
The martech landscape is changing rapidly, and one of the most important decisions companies have to make is which Customer Data Platform (CDP) will give
MediaAlpha, Inc., a leading marketing technology platform specializing in real-time customer acquisition for the insurance industry, has achieved SOC 2 Type II attestation with zero
Imagine: it is the first week of January. You would not be just walking through the traditional New Year’s customs; instead, you would be among
Imagine this: it’s the first day of launch. Your team wanted to roll out a large campaign, but the hero image is lost deep within
Tulsa’s Freeform, a highly-regarded player in the marketing technology sector and an Inc. 500 honoree, has just unveiled its latest innovation: ProfitHack 2.0. This AI-powered
In today’s rapidly changing B2B environment, merely generating leads is no longer effective. The marketing department should have the pipeline under its control so that
You are given only five seconds. No more. Five seconds to convince a busy professional scrolling through LinkedIn, a student looking at videos on YouTube,
Introduction: Marketing on the Edge of Innovation and Scrutiny Think about presenting a digital-only money concept, one that operates independently of the standard banking system,
Introduction: From Control to Collaboration In the rapidly changing world of marketing technology, businesses have largely depended on Customer Relationship Management (CRM) systems to structure,
Webflow Optimize Now Available in Adobe Exchange Marketplace Webflow announced a new integration with Adobe Marketo Engage to further enable modern marketers navigating marketing technology.
MotionPoint, known for its leading website localization technology, announced the launch of its new AI-powered transcreation technology, a self-serve solution leveraging AI technology to help
Comscore has released its AI-enabled Data Partner Network to help advertisers and publishers extend privacy-safe audience reach in a digital ecosystem characterized by the rapid
Online advertising is 30 years old this year, a birthday milestone for coming of age for marketing technology and human touch. It’s not nostalgia for
You passed by a coffee shop and as the scents of roasted coffee beans teased your nose, a push message popped on your phone: “Get
Introduction: When Marketing Budgets Turn Into Black Holes Imagine you’re in a boardroom. The marketing team is excited that they’ve just signed up for a
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