B2B ecosystem of the current era has been the C-suite’s playground where they can not only have powers over budgets but also make strategic decisions
Frontline employees at Amazon will receive the company’s highest pay raise, bringing the average hourly wage of the staff at US fulfillment centers and transport
What if your next marketing campaign were not only evaluated by the number of clicks and the impressions it got, but also by the way
Hightouch, a leading platform combining data and AI to empower marketers, recently announced a significant expansion with the opening of its new office in New
Introduction: Why The Martech-Adtech Fusion Matters More Than Ever If you have ever found that marketing technology (Martech) and advertising technology (Adtech) are two completely
HCLSoftware has officially brought to the market Unica, a leading-edge AI marketing platform that aims to radically change the way Indian enterprises handle, automate, and
Imagine this: a customer receives an appreciation email intended for a purchase they never made, or a discount coupon for a product they bought just
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Reply, the renowned technology company, has achieved the AWS Advertising and Marketing Technology Competency, an official recognition from Amazon Web Services that validates advanced expertise
The martech landscape is changing rapidly, and one of the most important decisions companies have to make is which Customer Data Platform (CDP) will give
MediaAlpha, Inc., a leading marketing technology platform specializing in real-time customer acquisition for the insurance industry, has achieved SOC 2 Type II attestation with zero
Imagine: it is the first week of January. You would not be just walking through the traditional New Year’s customs; instead, you would be among
Imagine this: it’s the first day of launch. Your team wanted to roll out a large campaign, but the hero image is lost deep within
Tulsa’s Freeform, a highly-regarded player in the marketing technology sector and an Inc. 500 honoree, has just unveiled its latest innovation: ProfitHack 2.0. This AI-powered
In today’s rapidly changing B2B environment, merely generating leads is no longer effective. The marketing department should have the pipeline under its control so that
You are given only five seconds. No more. Five seconds to convince a busy professional scrolling through LinkedIn, a student looking at videos on YouTube,
Introduction: Marketing on the Edge of Innovation and Scrutiny Think about presenting a digital-only money concept, one that operates independently of the standard banking system,
Introduction: From Control to Collaboration In the rapidly changing world of marketing technology, businesses have largely depended on Customer Relationship Management (CRM) systems to structure,
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