Customer expectations are moving faster than most brands can react. AI has raised the bar for speed, personalization, and convenience – and now customers expect
NielsenIQ, a global leader in consumer intelligence, released its CMO Outlook: Guide to 2026 report, revealing how chief marketing officers (CMOs) are navigating a critical inflection
New capabilities include Playbooks, Routines, Connectors, and Personality to empower every enterprise employee to easily design and scale automated workflows WRITER, the leader in enterprise
Scale Social AI, a marketing technology pioneer that turns authentic customer content into localized advertising, announced it has raised $1.3 million in pre-seed funding. The
AppsFlyer advances its evolution into the Modern Marketing Cloud, the foundation for unified, measurable, autonomous marketing in the AI era AppsFlyer announced the launch of
Cro Metrics, a leader in creating digital consumer experience, announced the launch of Ask Iris, an AI chat feature that transforms how organizations access and
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
DoubleVerify has published its 2025 Global Insights Report, offering a detailed look at how consumers and marketers around the world engage with today’s most dominant
LG Ad Solutions has released new research showing that the Smart TV Home Screen has become one of the most influential environments in Connected TV
A new Total Economic Impact study conducted by Forrester Consulting has found that enterprises using the Zeta Marketing Platform are seeing substantial financial gains driven
Smartly, the AI driven advertising technology platform, has introduced two new creative intelligence products designed to give marketers deeper visibility into how their ads will
A new survey from Iridio reveals that marketing leaders are heading into the coming year with heightened concerns about economic instability, prompting them to rethink
Marketing technology changes fast, but every once in a while, a new concept arrives that feels less like a trend and more like a shift
KOMI, the creator marketing company operating out of Los Angeles and London, has introduced a new platform designed to bring creators and brands together in
Brandi AI’s new capability enables brands to understand, measure and optimize their visibility across languages, cultures and regions with true cultural and geographic precision Brandi
Privy, the ecommerce email and SMS marketing platform built for growth, unveiled a suite of new automation and SMS features designed to help merchants maximize
Accenture has made a strategic investment in Alembic, a company known for its causal AI driven marketing intelligence platform, with the goal of helping brands
New survey reveals 68% of dealership outreach fails to connect, signaling an urgent need for smarter data practices Data Axle, a leader in data-driven solutions
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