New solution empowers brands and retailers to reach high-value shoppers wherever they buy — and prove incremental ROAS Catalina, a leader in shopper intelligence and personalized
Built around madInsights and madBuys, the new ecosystem delivers end-to-end visibility across marketing intelligence and advertising spend, powered by madSense’s Optimized Language Models. madSense launches
As Thanksgiving approaches, while the turkey roasts and the house fills with conversations, tech leaders are preparing for a different kind of hosting: designing AI-powered
Creator Economy Ranks in the Top Three “Must Buy” Among Brands, Yet AI Use and Lack of Standardization Raise Concerns The Interactive Advertising Bureau (IAB),
Today’s MarTech Top Voice: AdRoll, Chief Business Officer, Vibhor Kapoor. For the latest edition of our MarTech Top Voice Interview Series, we sit down with
People.ai, the leading AI data platform, announced the appointment of Kimberly Gordon as Senior Vice President of Marketing and Natalie Wolf, previously SVP of Customer Success at
As customer expectations for instant, frictionless support continue to rise, 8×8 has introduced a series of AI powered and omnichannel enhancements designed to help enterprises
As enterprises accelerate their use of intelligent automation, Salesforce is strengthening its Agentforce 360 Platform with a new layer of observability tools designed to give
As hotels look for smarter ways to increase direct bookings and personalize guest communication, Cloudbeds has announced a new partnership with Klaviyo that brings advanced
As advertisers push for more precise and responsive media performance, Circana has expanded its partnership with Yahoo by integrating its Campaign Conversion Feed into the
Advertising rarely stands still. It has evolved with every major shift in consumer behavior – from radio to television to social platforms. But what is
Marketing teams are moving faster every year. Campaigns that once took months now need to go live in days – sometimes hours. Personalization used to
Certification strengthens NIQ’s position as a global leader in media outcomes measurement. NIQ, a leading consumer intelligence company, is proud to announce its certification as
With the Brand Health Tracker, Zappi connects advertising, innovation and brand data in one platform—giving marketers a continuous pulse on what drives growth Zappi, the
New integrations support full-funnel B2B campaign execution with real-time intent, firmographic, and technographic data—now live in-platform StackAdapt, the leading technology company in advertising and marketing,
Iterable, the AI-native customer engagement platform, unveiled the latest breakthrough in its rapidly expanding agentic marketing suite: the Model Context Protocol (MCP) Server. This new
When Cloudflare experienced its recent global outage, the internet noticeably slowed down. Apps stalled, sites hesitated, and digital services paused just long enough to be
New research from Optimizely shows that forty two percent of consumers now trust AI generated summaries without clicking through to a website, signaling a major
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