Viral Nation, a leading global social media marketing and creator agency with a social-first approach powered by its proprietary technology, is thrilled to announce a major update to its groundbreaking and award-winning AI-powered brand reputation solution, Secure. With a focus on…
Mintegral, a global programmatic advertising platform and subsidiary of Mobvista (1860.HK), announced its continued dominance in the mobile advertising industry, securing impressive rankings in the AppsFlyer Performance Index 17. Marketing Tech Insights: 70 Percent of Influencer ROI Comes from In-Store, Not…
Primetag, a leading analytics and ROI measurement platform for influencer marketing, has released its Influence to Store Analytics solution in the UK. This first-of-its-kind solution brings a new level of transparency to the influencer economy, allowing brands to directly correlate…
Funnel Leasing, the best AI-infused multifamily CRM, announced a new product enhancement on the popular Virtual Assistant (VA) AI solution: Generative AI-powered virtual assistant. Funnel clients can now leverage generative AI to conversationally answer renters’ questions which gives their teams a hand,…
1WorldSync, the Chicago-based technology company that provides the world’s leading brands and retailers with critical product information to help consumers make purchasing decisions, released its 2024 Consumer Product Content Benchmark Report, featuring insights collected from 1,750 shoppers across the United States and Canada. The…
Imgix, a leader in visual media optimization and management, announced the release of its intelligent object removal tool, alongside the ability to use its entire suite of AI features together for greater creative control. These new capabilities empower users to elevate their…
GrowthLoop, the leading SaaS platform empowering marketers to leverage AI on their data cloud to unlock the full potential of their organization’s customer data, and Audience Acuity, a pioneer in identity resolution, announced their partnership to transform how businesses collect data…
ActiveViam, a leader in data analytics solutions for the financial industry, announces a partnership with MongoDB, a developer data platform that enables development teams to quickly build with the flexibility, performance and scale modern applications require. This collaboration leverages MongoDB’s…
Move over, Buddy. This holiday season, artificial intelligence (AI) is the new helper in town, and it’s not just making a list— it’s checking it twice, finding the best deals, and even picking out the perfect gifts. That’s according to…
DoubleVerify the leading software platform for digital media measurement, announced a new integration with Spotify to authenticate media quality on the platform. This release enables advertisers to measure fraud/invalid traffic (IVT) and viewability on video campaigns delivered through Spotify’s self-serve…
Amplitude,a leading digital analytics platform, announced Web Experimentation – a new product that makes it easy for product managers, marketers, and growth leaders to A/B test and personalize web experiences. With visual editing and point-and-click interaction, Web Experimentation reduces the need for…
PadSquad, the leading provider of high-impact digital ad experiences for brands and agencies, announced a forward-thinking partnership with Resonate, a leading provider of AI-driven consumer intelligence and analytics. The collaboration combines PadSquad’s creative expertise with Resonate’s privacy-safe, opt-in consumer data…
Cognira, a leader in AI-powered enterprise promotion planning, is now partnering with Eversight by Instacart, a pioneer in AI-driven pricing. This integration aims to provide retailers with a seamless, integrated solution to manage and optimize promotions, markdowns, and pricing. Marketing…
At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel audience reach with streamlined campaign planning and optimization. Amazon Ads has a unique, deep understanding of the path customers…
Zingly.ai, the GenAI and digital-first CX Center provider, announced a strategic partnership with Ascend Technologies, one of the largest technology solutions providers in the central U.S., to transform customer experience and drive revenue growth in complex, regulated industries. Marketing Tech Insights:…
Dropbox, Inc. announced Dropbox Dash for Business—the latest iteration of its AI-powered universal search product—which combines universal search, organization and sharing capabilities, and advanced content access control. Dash solves one of the biggest problems facing companies: teams often struggle to…
LivePerson, the enterprise leader in digital-first customer conversations, announced the launch of new and enhanced AI tools designed to accelerate agent productivity, increase customer satisfaction, and measure the ROI of AI-powered customer conversations. Marketing Tech Insights: 75 percent of Consumers Abandon Purchases…
Accenture has acquired Joshua Tree Group (“JTG”), a supply chain consulting firm specializing in distribution center performance. The acquisition will help Accenture make distribution centers more productive and efficient for its clients in retail, consumer goods and other product-based industries. It also…