The Goodyear Tire & Rubber Company (NASDAQ: GT) introduced Mamatha Chamarthi as the new senior vice president & Chief Digital Officer, and Will Roland as the new senior vice president and Chief Marketing Officer, both reporting to Chief Executive Officer…
EVERSANA, a leading independent commercial services provider of the life science industry, introduced “TEDAVI” – the pharmaceutical and life science industry’s future for content creation. It is built to streamline content production and personalization in the life science industry without…
Integral Ad Science today announced that it has extended its Quality Attention measurement product to now support mobile in-app environments. Quality Attention is the first-ever measurement solution that combines media quality and eye-tracking data with machine learning-and has delivered proven…
Events equal networking and brand growth. Business leaders agree about the importance of B2B marketing events for displaying the brand and services to the users and investors. Marketers are always on the look out for marketing events and conferences to…
Zendesk GPT-4o is here. Generative AI has drastically transformed contact center operations in the last 18 months. Most contact center software vendors now offer GenAI capabilities to provide high-quality personalized customer experiences and services. Zendesk, a leading customer support software…
Contrary to what we assume, AI adoption among enterprises is sluggish compared to small-sized businesses. In the latest report on sales and marketing, CRM Pipedrive’s data suggests small businesses are ahead of enterprise organizations in AI adoption. This challenges the…
IAS, Microsoft Ads Partner for Third-Party Measurement, now Nasdaq-listed as a global leader in media measurement and optimization, today announced its expanded partnership with Microsoft Advertising. The new deal would deliver third-party post-bid measurement solutions on brand safety, suitability, viewability,…
Integral Ad Science, a listed company on Nasdaq, has strengthened its Brand Safety and Suitability Measurement product for YouTube. The company is working to deepen direct integrations of performance data from Performance Max and Demand Gen campaigns across Google Ads.…
Nielsen, a global leader in audience measurement, data, and analytics, has announced a new integration with LiveRamp, a leading global data collaboration platform. This collaboration enables seamless interoperability with Nielsen to enhance Big Data + Panel advanced audience planning and…
Branding and marketing are often used interchangeably to design a digital campaign. For someone outside the marketing world, distinguishing between branding and marketing can be perplexing. Most marketers find it difficult to explain the relationship between branding and marketing, and…