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While consumer spending is high, so is business investment, according to Deloitte – which can make differentiating amongst competitors harder than ever with significant gains or losses at stake. Ads that generate strong emotions can mean a 23% increase in sales, according…
Global communications platform Infobip has partnered with NTT Com Online Marketing Solutions Corporation to support the launch of NTT’s omnichannel communication platform, NTT CPaaS, in Japan. The partnership provides businesses with an innovative communication solution integrating reliable SMS and Voice delivery and Communication Platform…
Adbrew, a leading B2B AdTech platform enabling over 1,000 global brands and agencies to scale their Amazon and Walmart Marketplace businesses, announced the appointment of Shawn Evans as the company’s GTM and Sales Advisor. With over 15 years of expertise in e-commerce…
In the wake of the devastating wildfires that have tested the spirit of Los Angeles, TBWA\Chiat\Day LA, creative advertising agency born in the City of Angels, is launching the “We Heart LA” fundraising campaign—a movement comprised of a unifying brand toolkit…
While consumer spending is high, so is business investment, according to Deloitte – which can make differentiating amongst competitors harder than ever with significant gains or losses at stake. Ads that generate strong emotions can mean a 23% increase in sales, according…
Doceo has appointed Jim Haney as Chief Marketing Officer, reinforcing its commitment to expanding market reach, strengthening brand visibility, and delivering exceptional customer experiences. A seasoned marketing executive with expertise in business strategy and technology, Haney will lead Doceo’s marketing strategy, digital…
SOCi Inc., the leader in AI-powered marketing solutions for multi-location businesses, proudly announced it has achieved ISO 42001 certification, an internationally recognized standard for the responsible development, deployment, and maintenance of Artificial Intelligence (AI) systems. SOCi is one of the…
Meijer Media, the Midwest retailer’s media network, announced today the launch of new advertising tactics – Pinterest and Online Video (OLV) and Connected TV (CTV) – further advancing its capabilities in the digital advertising industry. These new offerings are designed…
Intermedia Cloud Communications, a global leader in AI-powered communications, today introduced the industry’s first solution to fully embed unified communications (UC) and customer experience (CX) capabilities directly within the Microsoft Teams application. By adding Contact Center (CC) functionality to its previously launched Intermedia…
Cinareo Solutions Inc., a Toronto-based data analytics company, has secured $1 million in pre-seed funding to address capacity planning challenges in the contact center industry. The round was led by BDC’s Seed Venture Fund, with participation from Accelia Capital and angel investor Robert Treumann. Marketing Technology Insights:…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Limelight Inc. has appointed Russell Pegrum to the role of Global Sales Director. In his new role, Russell will build on Limelight’s strong foundation, driving growth by expanding into new markets, while fostering innovation and strengthening the company’s global presence.…
Onetag, a leader in AI-powered programmatic advertising solutions, has announced a strategic partnership with Anonymised, a privacy-enhancing technology company specializing in ID-less activation and full programmatic capabilities, without the need for third-party cookies. This collaboration brings Anonymised’s innovative on-device data…
Storm Reply, a specialist in professional cloud computing services, has been selected by GROHE, the global leader in sanitary solutions and kitchen fittings, to develop a cloud-based sales application, marking a significant milestone in GROHE’s digital transformation to enhance agility, efficiency, and…
Mitel, a global leader in business communications, announced the appointment of Marco Landi as Group Vice President of International Sales. Landi will lead Mitel’s international sales team, including the EMEA and APAC regions. As a native Italian based in the…
Allvue Systems, LLC, a global provider of private capital markets solutions, announces the launch of Allvue University for partners, a comprehensive training program designed to enhance the expertise of the company’s partner ecosystem. The program equips partners with in-depth knowledge…
UST, a leading digital transformation solutions company, and Experian, a global data and technology company, have announced a long-term strategic partnership that will provide financial organisations with the opportunity to quickly innovate and improve their products using advanced AI technologies. Marketing…
International Game Technology PLC announced that it achieved an improved score for the fifth consecutive year in the 2024 S&P Corporate Sustainability Assessment (“CSA”), demonstrating strong year-over-year environmental, social and governance (“ESG”) performance. Marketing Technology Insights: Akkodis Acquires Microsoft Consultant…
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