Global brands gain comprehensive coverage with both content-level avoidance and post-bid measurement, augmenting ad quality controls on Facebook and Instagram DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the launch of content-level controls for Meta’s…
Zefr announced the expansion of its pre-impression content avoidance controls on Meta, which allows advertisers to refine their content adjacencies while maintaining scale across their Meta activities, with full transparency into where their ads were served. This expansion is now…
Addressing the Flaws of Traditional Attribution Models, Lifesight Aligns with Adtech Industry Consensus to Deliver Privacy-safe and Future-proof Measurement Solutions for Better Decision Making Lifesight, a leading provider of marketing measurement solutions for growing brands, is excited to announce the…
