New research from SalesFuel’s latest AudienceSCAN dataset shows that mobile advertising is emerging as the most influential driver of Black Friday purchasing decisions, underscoring a
CloudX has officially entered the mobile advertising landscape with ambitions to reshape how publishers generate revenue in an environment rapidly shifting toward intelligent automation. The
Get seller-level insights on genuine CTV and mobile device inventory to protect against ad fraud and to improve measurement quality. IAB Tech Lab, the global digital advertising
BidMachine, a prominent mobile supply-side platform (SSP), has announced a strategic integration with Intent IQ, a leader in identity resolution and data technology, to significantly
adjoe, a prominent rewards-based mobile advertising platform, has announced the opening of its first U.S. headquarters in Boston, signaling a major expansion of its presence
Seasoned industry veteran joins Moloco to drive innovation and accelerate growth for AI-driven advertising Moloco, a leader in operational machine learning (ML) and performance advertising,
Based on the analysis of 1.1 million video ad creatives, the report uncovers the motivations, storytelling formats, and creative signals that drive installs and long-term
Collaboration positions MOBKOI as one of the lowest carbon-intensity media platforms in the advertising industry. MOBKOI, the innovative mobile advertising platform from The Brandtech Group,
Cortex represents a significant advancement in Liftoff’s ML technology infrastructure, enabling faster product innovation and more effective ad campaigns Liftoff announced the launch of its
AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising AppLovin, a leading marketing platform, released Consumer
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