As political advertising strategies evolve alongside changing voter behavior and privacy standards, platforms are introducing new approaches to audience targeting and premium media access ahead
As advertisers across Europe, the Middle East and Africa navigate increasing complexity in the programmatic ecosystem, OpenX is reinforcing its regional leadership with a senior
The appointment of new leadership at ad tech platforms often signals strategic continuity as much as change, and that is the case as OpenX appoints
As publishers navigate mounting pressure from zero-click search, AI-driven discovery, and shifting monetization dynamics, supply-side platforms are being pushed to invest more deeply in infrastructure
The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased efficiency, including a 70% improvement in CPC. OpenX Technologies,
This new offering leverages Latin America’s deep audiovisual culture and passion for sports and entertainment, driving large-scale results across all devices and environments. OpenX Technologies,
New leaders will accelerate growth of OpenXSelect™ and build on the company’s foundations of quality inventory, innovative data excellence, and superior performance OpenX Technologies, Inc.,
In a strategic alliance aimed at elevating the quality and scale of connected TV advertising, the advanced digital advertising provider Causal has announced a new
The new offering allows independent agencies and holding companies to put more budget into working media, achieve better outcomes, and deliver value for brands. OpenX
OpenX Technologies, a global leader in omnichannel supply-side platforms, has announced a groundbreaking integration with S&P Global Mobility’s Polk Automotive Solutions portfolio, marking the first
OpenX Technologies, a prominent force in the omnichannel supply-side platform arena, has recently announced significant leadership advancements, signaling a strategic move to propel its commercial
OpenX Technologies, Inc., one of the world’s leading omnichannel Supply-Side Advertising Platforms, announced its official launch in Mexico as the first step in a broader
OpenXSelect cuts deal setup time by 50% and doubles reach across CTV, native, app, and web. OpenX Technologies, Inc., a leading supply-side platform, announced the
Engagement Models, the first capability in OpenX’s new AI-powered performance suite, improves mid-funnel marketing performance by automating and optimizing the selection of inventory for deals.
Leasure will continue to drive a people-first culture that promotes innovation and further fuels business growth. OpenX Technologies, Inc., one of the world’s leading omnichannel
Fuel up with free marketing tech insights
