Nexverse.ai, the AI-native omnichannel ad exchange from VerSe Innovation one of India’s leading digital media companies has announced a strategic partnership with Markapp Media,
RW Digital, the multicultural programmatic advertising firm founded by NBA star Russell Westbrook, has entered into a strategic partnership with Comscore, a global leader in
Adsquare, a leading location intelligence platform for programmatic marketing, has integrated its solutions with Amazon Marketing Cloud (AMC) to bring location-intelligence powered targeting and measurement
AUDIENCEX is steadily advancing its programmatic advertising capabilities through the expansion of its proprietary AXi platform, notably with the release of the enhanced AXi 2.0
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Viant Technology Inc., a prominent name in Connected TV (CTV) and AI-driven programmatic advertising, has announced a strategic partnership with AdTegral, a programmatic media solutions
Buy-Now Pay-Later Platforms, Heightened Retail Anxiety, and the “Couch to Cart” Phenomenon to Drive Consumer Shopping Patterns This Holiday Season Simpli.fi, the Advertising Success Platform
Viant Technology Inc., a prominent player in Connected TV (CTV) and AI-driven programmatic advertising, has announced a partnership with Wurl to deliver scene-level contextual intelligence
Harmonic, a leader in video delivery solutions, has unveiled new improvements to its acclaimed VOS®360 Ad SaaS platform, designed to help streamers, content providers, and
Machine learning-powered video technology company becomes Tier 1 Technology Partner, deepening commitment to open-source collaboration and publisher-first innovation EX.CO, the leading machine learning video technology
Eric Sterns to Lead Viant’s M&A Program Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced the appointment of industry veteran Eric
Global advertising technology leader The Trade Desk announced the appointment of Omar Tawakol to its board of directors. A seasoned technology executive, Tawakol brings more
Entry into Brazil Marks a Key Milestone in Mintegral’s Global Growth Strategy Mintegral, the leading programmatic advertising platform, announced its official expansion into Brazil, Latin
Magnite, the leading independent sell-side advertising platform, has partnered with REMAX, LLC, a globally recognized real estate franchisor, to enhance its commerce media capabilities across
Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, announced a twenty percent reduction in its 2024
The IAB Tech Lab, a global authority on digital advertising technical standards, has unveiled its Live Event Ad Playbook, designed to support and simplify ad
Designed for Growth-Focused Developers, the New IAP ROAS Model Enhances UA Efficiency and Maximizes Revenue Impact Mintegral, the leading programmatic advertising platform, announced the official
Viant Technology Inc. has launched the IRIS-enabled Content Report and Pre-Bid Targeting within its Demand-Side Platform (DSP), marking a significant advancement in Connected TV (CTV)
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