Tag supply-side platform

Adtech, Advertising, B2B Tech, Martech News

Eyeota and Equativ Team Up for Privacy-Driven Advertising

Eyeota, a Dun & Bradstreet company and a global source of audience solutions empowering advertisers worldwide, has announced a strategic partnership with Equativ, a leading global independent ad platform. This strategic alliance integrates Eyeota’s sophisticated audience solutions directly into Equativ’s Supply-Side Platform (SSP),…

MarTech Media Room
September 18, 2024

Adtech, Advertising, Martech News

Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36 Percent in the Next 18 Months

Programmatic-only buys have increased, with almost half (47%) of marketers now exclusively using this method, an increase of 18 percentage points year-over-year. VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the…

MarTech Media Room
September 17, 2024

Tag supply-side platform

Eyeota and Equativ Team Up for Privacy-Driven Advertising

Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36 Percent in the Next 18 Months

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