Recent research has shown that 70% of marketing success comes from the creative the consumer sees – not just media impressions. Yet for years, the
Marketing tech leaders from DoubleVerify, Claritas, Lexitas and professional NWSL & USWNT icon unite to strengthen accountability and confidence in advertising and media measurement Affinity
NIQ, a leading consumer intelligence company, has partnered with Displayce, a specialist technology suite for Out-of-Home (OOH) advertising, to introduce advanced sales lift measurement capabilities
Market Logic Software has announced a major advance in customer insight technology with the launch of DeepSights Persona Agents, a feature that converts traditional static
In just one year, marketers have dramatically advanced their use of Generative AI ( GenAI ), with 85% now actively deploying the technology—up from 75%
DriveCentric, a leading AI-powered CRM platform serving automotive dealerships, has announced a strategic partnership with automotiveMastermind, a pioneer in predictive consumer insights and marketing intelligence
VideoAmp, an influential advertising technology firm celebrated for revolutionizing media measurement, has announced the appointment of Jon Steinlauf to its Board of Directors. Steinlauf, the
First-of-a-kind collaboration enables brands to design personalized customer experiences informed by data and AI, powered by modern infrastructure Kyndryl, a leading provider of mission-critical enterprise
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Locality, a leading provider of local video solutions, has partnered with Deben to introduce Collective, heralding it as the industry’s first unified technology platform designed
Global Mofy AI Limited, a generative AI-driven technology solutions provider engaged in virtual content production and the development of 3D digital assets for use in
PAN, a global integrated data-driven marketing and PR firm for B2B tech and healthcare brands, announced the appointment of Catherine Coffey as Managing Director of its
It will be really hard not to notice Marketing tech traps. The marketing tech landscape changes at an unbelievable speed, and this is something that
PixVerse, a leading AI video platform with a global user base exceeding 100 million, has successfully raised $60 million in Series B funding led by
Instacart, a leading North American grocery technology company, has partnered with Morrisons, one of the UK’s largest supermarket chains, to introduce Instacart’s AI-powered Caper Carts
OpenEvidence has announced its acquisition of Amaro, an AI-driven advertising startup founded by Kush Khosla and Sauren Khosla, with backing from Google Ventures and Greycroft.
Sovrn, a technology platform dedicated to helping publishers and creators maximize their online earnings, has launched a new partnership with Dappier, an AI-focused monetization provider,
Imagine this: it’s the first day of launch. Your team wanted to roll out a large campaign, but the hero image is lost deep within
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