As advertisers demand stronger proof that media exposure leads to real revenue, the convergence of commerce data and contextual intelligence is becoming a defining priority
As Connected TV continues to mature and advertisers search for high impact formats that do not disrupt the viewer experience, TripleLift has broadened its Programmatic
New Research Shows 82% of US Marketers Agree High-Quality Creative is Essential for KPI Outcomes, Yet Industry Focus Remains on Targeting and Data TripleLift, the
Creative SSP Pioneer Delivers Industry-First Fully Programmatic Pause Ad Solution In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world’s
Report Celebrates Centennial of First Public TV Demonstration and Explores the Future of CTV Advertising TripleLift, the Creative SSP transforming digital advertising with innovative technology
TripleLift, the ad tech platform elevating digital advertising across every screen, and iSpot.tv, the TV and video measurement company, announced an expanded partnership which brings Streaming
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
‘New Age of Data’ evaluates advertisers’ ways of thinking to better understand and serve their perceptions and challenges in the addressability landscape TripleLift, the ad
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