Upwave and IRIS.TV Report: Contextual CTV Ads Boost Brand Funnel
Upwave Finds IRIS-enabled™ CTV Targeting Drives Stronger Awareness, Recall, and Favorability Upwave, the Brand Outcomes Measurement Platform, and IRIS.TV, the leading content data marketplace for streaming media, released a new report, “The Brand-Building Power of Contextual Targeting on CTV.” As advertisers…