Turo Partners with AI Pioneer Mutinex for Global Marketing

Turo, the world’s largest peer-to-peer car sharing marketplace, announced a strategic partnership with marketing analytics pioneer and growth co-pilot Mutinex to leverage its AI-driven marketing mix modeling (MMM) platform to optimize Turo’s marketing investments across international markets.

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“Our platform’s ability to deliver granular, actionable insights across global markets positions us perfectly to support Turo’s mission of putting the world’s 1.5 billion cars to better use.”

Consumers have increasingly placed a premium on both being able to meet their needs instantly while also being able to choose from a wide selection of options, and shared mobility services, like car sharing, now offer travelers access to transportation services that had long been only possible through personal vehicle ownership.

Due to its extraordinary selection and unrivaled convenience, Turo has emerged as a leader in the car sharing space as it aims to put the world’s 1.5 billion cars to better use.

“We have always embraced utilizing the latest and greatest marketing technology to help us execute better, more efficiently, and with great quality,” said Turo CMO Andrew Mok. “Mutinex’s platform enables us to optimize our marketing mix in real-time across thousands of markets, identify growth opportunities, and enhance our marketing decision-making.”

Mutinex’s selection followed a comprehensive review of enterprise marketing analytics tools and through this partnership, Turo will leverage Mutinex’s advanced analytics to:

• Scale Marketing Efficiently Worldwide: Support Turo’s 2025 marketing efforts across North America, Australia, France, and the UK.
• Optimize Channel Performance: Enhance marketing ROI across digital and traditional channels
• Drive Local Market Share: Deploy city-specific marketing strategies across 8,000+ active markets, focusing on high-demand regions

“The car-sharing revolution is transforming transportation, and Turo is at the forefront of this shift,” said Henry Innis, CEO and Co-Founder of Mutinex. “Our platform’s ability to deliver granular, actionable insights across global markets positions us perfectly to support Turo’s mission of putting the world’s 1.5 billion cars to better use.”

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Source – Businesswire