Viamedia, the country’s largest independent advertising digital and linear rep firm, announced it has signed agreements to manage advertising sales for seven new service providers, expanding its reach across North Carolina, South Carolina, Kansas, New York and Pennsylvania.
Marketing Tech Insights: Searchspring Launches Dynamic Profiles for E-Commerce Engagement
Viamedia signs 7 new service providers in NC, SC, KS, NY & PA, managing ad sales and delivering advanced ad tech to empower local businesses and drive economic growth.
Viamedia will manage advertising sales operations for Greenlight Community Broadband in North Carolina, Wamego Telecommunications Company (WTC) and Golden Belt Telephone in Kansas, FTC Ad Sales, West Carolina and Palmetto Rural Telephone Cooperative in South Carolina and Empire Access in New York and Pennsylvania. Viamedia aims to drive local economic growth by equipping businesses in Raleigh, Topeka, Columbia, Greenville, Elmira, Charleston, Wichita, Hutchinson and nearby areas with targeted, impactful advertising across various platforms to maximize reach and effectiveness.
Viamedia’s continued expansion underscores its growing influence in local advertising, managing sales and operations for 80 cable operators across 68 of the top designated market areas (DMAs) nationwide. Viamedia’s technology delivers a seamless ad experience, from targeted linear TV spots to integrated digital campaigns, offering unparalleled transparency, performance insights and audience engagement.
“These new agreements are a testament to our commitment to empowering local businesses with the advertising tools they need to thrive,” said David Solomon, CEO of Viamedia. “By providing advanced advertising solutions and unmatched precision in audience targeting, we’re helping these businesses reach their customers and uplift their communities. Our technology and resources are designed to foster economic growth, strengthen connections between businesses and their audiences and create a lasting impact in these regions.”
Viamedia offers comprehensive operational management of all aspects of the advertising sales business, including regional and national sales, with the companies it collaborates with. Viamedia’s full-service partnerships include immediate deployment of sales tools, training, research, automation and marketing, along with a specialized sales management team focused on efficiently selling fractionalized market shares with multi-platform insertion capabilities.
Marketing Tech Insights: Audience Store and Fenestra Announce Strategic Alliance for Campaign Efficiency
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
Source – Businesswire
