At the Let’s Grow! Walmart Marketplace Seller Summit, Walmart unveiled a comprehensive suite of new tools and initiatives to advance seller growth, broaden international presence, and enhance omnichannel capabilities, underscoring its dedication to marketplace integrity and superior customer experiences. Manish Joneja, Senior Vice President of Walmart U.S. Marketplace and Walmart Fulfillment Services, emphasized that Walmart’s rapid eCommerce growth stems from prioritizing integrity, seller success, and delivering outstanding customer experience.
Among the highlighted innovations are AI-powered tools designed to simplify seller operations, reduce time to market, and boost sales. These include an AI-Powered Listing Tool and Smart Assistant that support both single and bulk product setup, alongside a 24/7 real-time support service. The Walmart Seller Advisors Program engages sellers across categories and regions, giving them a direct feedback channel to Walmart leaders to co-develop impactful solutions enhancing marketplace health. For sellers managing their own fulfillment, new shipping automation features allow dynamic delivery promises by region. Additionally, an enhanced Brand Portal aims to safeguard brands by detecting and flagging fraudulent activities, focusing keenly on product authenticity.
Marketing Technology Insights: Darkroom Names Julie Novak To Lead Social Commerce and TikTok Shop Services
Walmart also announced seller incentives to help merchants compete in the peak shopping season, including 0% referral fees on qualifying toys, 50% reductions for pet supplies, and up to 100% referral fee cuts on top-selling items across various categories. These incentives, coupled with advanced technology, aim to empower sellers to stand out in competitive spaces and meet heightened consumer demand.
To extend reach and speed fulfillment, Walmart Fulfillment Services (WFS) now offers expanded next-day delivery in major U.S. cities, such as Los Angeles, New York, Chicago, Houston, and Atlanta, ensuring faster and more reliable delivery for Marketplace items. WFS provides competitive rates about 15% lower than competitors on average, enabling sellers to gain a 50% average lift in gross merchandise value for Walmart Fulfilled and 2-Day Shipping tagged products. Moreover, through Multichannel Solutions, sellers can leverage WFS to fulfill orders from their own websites, social shops, and other marketplaces, with new users eligible for 30% off fulfillment fees. Walmart’s expansive marketplace access now spans multiple regions including the U.S., Canada, Mexico, and Chile, augmented by tools like Walmart Connect 3P Sponsored Ads to increase seller visibility and sales.
Marketing Technology Insights: Wunderkind Launches AI Experiences, Agentic Messaging for Smarter Customer Engagement
Embracing omnichannel innovation, Walmart is blending digital convenience with in-store trust. Its new Cypress, Texas store integrates digital QR codes that offer customers access to digital tools and an expanded online assortment. Select Marketplace products are also showcased in-store, allowing customers to make purchases via the Walmart app with options for professional installation.
These developments reflect Walmart’s commitment to enabling sellers of all sizes to thrive by leveraging advanced technology, global expansion, and seamless integration of online and offline shopping experiences, ultimately delivering greater value and convenience to customers everywhere.
Marketing Technology Insights: Solix and Mindmap Technologies Partner To Drive Enterprise Data Across APAC Singapore
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
