Think about this: You’re in the kitchen, making a cup of coffee, and have your hands full, and realize you need to order some detergent. Do you grab your phone, scroll through the app, and add it to your cart? Or do you say, “Alexa, order Tide Pods.” You likely feel more comfortable with the latter option, and it’s much quicker. This is the promise of voice marketing – a way for brands to enter the homes, kitchens, and cars of their customers directly. Voice is not just another shiny object in the MarTech stack. It disrupts how people search, how people shop, and how they engage with brands.
Here is an astounding fact: by 202,5, there will be more than 8.4 billion voice assistants globally, surpassing the global population (Statista, 2024). As marketers, that number isn’t just huge – it’s a distress signal flare. Voice isn’t coming – it is already here.
So why do busy professionals, technologists, and marketers care about voice? Because those organizations that embrace conversational interactions today will define customer engagement for the next decade.
Voice Marketing Growth in MarTech
Voice marketing is based on a unique place of consumer habits, AI-driven personalization, and the development of MarTech. Consider voice marketing to be search marketing at a younger, faster rate; instead of typing, consumers speak.
Voice Search is on fire: More than 50% of American adults use voice search daily to search for products, navigation, and simple facts (PwC, 2024).
Smart Speakers are everywhere: People have welcomed over 150 million smart speakers into their homes. Users are not merely asking about the weather with their devices, they’re ordering food, booking a ride, and y,e s purchasing products.
NPR & Edison Research (2023): “The Smart Audio Report” → NPR Smart Audio Report
Statista (2024): “Smart speaker household penetration in the United States 2017–2025” → Statista Smart Speakers
Voice-enabled ads in the wild: Companies like Domino’s, Nike, and Nestlé are all running hands-free voice-powered campaigns, allowing consumers to engage with the brand by voice.
This is where MarTech is about to step in. Voice marketing is about more than just being discovered; it is also about being remembered. Voice interactions create intimacy that is unlike traditional advertising. When consumers are speaking to a device, the interaction is personal, and that is the tremendous benefit for marketers.
Why Voice Feels Different and Why It’s Important
Let’s take a minute to reflect. Why does it feel so different to talk to a device versus type (or click) into a search bar?
That’s easy voice is the oldest and most human interface.
Typing is efficient. Clicking is fast. Speaking? Speaking is natural.
Consider the way today’s kids yell “Hey Siri!” or “OK Google!” without any hesitation. Voice creates a sense of companionship. It doesn’t feel like using a machine. It feels like talking to a helper. That emotional layer of comfort, familiarity, and trust translates to marketing power.
Trust Factor: Research shows people trust voice assistants’ brand recommendations more than they trust banner ads.
Convenience Factor: Voice removes friction. No clicks, no swipes. Just act instantly.
Accessibility Factor: Voice is inclusive, and voice marketing allows access for people who cannot easily read or type.
If marketing is about meeting customers where they are, voice is about meeting them how they prefer to interact; naturally, conversationally, and without effort.
What Voice Marketing Means for the MarTech Stack
Let’s get real: adopting voice isn’t about “adding another channel.” It’s fundamentally about rethinking the funnel.
1. SEO Becomes Conversational
Voice search alters keywords from “best running shoes 2025” to “What’s the best pair of running shoes for marathon training?” Marketers will need to optimize for long-tail, natural queries.
2. Content Has to Be Human
Your brand voice becomes your brand voice. Static blog posts are dead weight. Voice marketing requires content that sounds human when spoken aloud.
3. Data Becomes Intent-based
Voice interactions convey more than just clicks; they reveal tone, intent, and contextual relevance of a query. Someone asking, “Where’s the closest Italian restaurant?” vs. “What’s the best dinner place for Italian close to me that’s kid-friendly?” offers nuanced signals that MarTech platforms can gain insights for hyper-personalization.
4. CX Becomes Conversational
Customer experience evolves away from just an outbound communication update to two-way communication and dialogue. Voice-powered chatbots and voice-powered assistants can respond to and manage real-time requests fairly accurately and in a friendly, conversational manner.
A Very Relatable Situation
Consider this: it is the end of a very long day. You are stressed and running late to get home from work. Your kids are hungry! You pull your phone out of your pocket and realize you have 5% battery left. Now you decide to either open three different apps, scroll through the menus, and tap your way through checkout, or just say:
“Alexa, order my usual from Domino’s, please.”
It’s incredible how saying that out loud saves you 10 minutes and 20 little taps. And then for the brand? It is not just a transaction; it is loyalty through convenience! Now apply this to other industries/subjects, such as retail, healthcare, finance, etc., and you start to understand why voice is not only a disruption, it is transformational.
The Future of Voice Marketing in MarTech
If you think voice only means speakers and phone apps, think again.
Cars: Companies like Ford and Tesla are using voice assistant functions to create in-car shopping and entertainment commands.
Healthcare: Patients have used Alexa skills for self-service, for things like making an appointment or refilling prescriptions.
Retail: Imagine you go into a store, browse the merchandise, and ask your voice assistant, “Is this on sale?” Some say by 2030, voice commerce will be a market cap of more than $80 billion. Not hype, but a market trajectory.
How Marketers Can Get Ready Now
Here are all five tactics to explore voice marketing without filtering through the vast jargon: Plan for Voice Search Keywords use natural language phrasing in the form of questions (instead of “tips fixing”, “How do I fix…”). Create a Voice Brand Personality. Decide how the brand “sounds”: is it authoritative, funny, or friendly? They will know! Use Voice Analytics to understand how people spoke, including the intent and tone, as well as the follow-up questions. Include Voice in Omnichannel Voice is part of the customer journey. Voice marketing needs coordinated integration with traditional marketing approaches, i.e,. Email, social, and mobile. Test Voice Ads and Skills: Leverage voice advertising through Alexa or Google Assistant campaigns, and use interactive voice-based experiences. Organizations that are willing to test and learn with voice will gain a first-mover advantage!
Conclusion: Voice is Important – Literally
The marketing landscape is evolving from clicks and swipes to conversations and commands. Voice is not just another channel; it is changing how humans and tech interact.
The question is not if voice will disrupt MarTech. The question is whether your brand will be the one people hear, or the unheard.
So, the next time you find yourself saying “Hey Siri,” ask yourself if your customers will be calling for you?
FAQs
1. What exactly is voice marketing for MarTech?
Voice marketing uses technology through artificial intelligence to conversate with customers and help them to add value, desire a product/service, and build commerce as seamlessly as possible. It can also use voice assistants and smart devices for interactive storytelling.
2. How is voice marketing different from search SEO?
In regular SEO, you use defined keywords to seek results, whereas in voice SEO, you would use conversational and query form keywords that align closer to how people speak with one another.
3. Is voice marketing just for large brands?
Not even close. Companies of all sizes can get voice-enabled companies, local SEO, and voice-enabled ads to truly reach customers in their region.
4. How secure is voice marketing for consumers?
Top voice platforms have developed consumer tools, the major one being encryption, along with opt-in for consumer security. Transparency and compliance, and regulations regarding consumer information are the most important insights.
5. Which industries are getting a competitive advantage from voice marketing?
The retail, healthcare, automotive, financial, and hospitality sectors are all deriving the most benefit from voice-enabled experiences, but most certainly, the transition is occurring in virtually every sector or industry.
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