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Iterable, the AI-powered communication platform, announced the global rollout of its natively built WhatsApp integration—the only WhatsApp solution fully embedded within a cross-channel marketing platform. With this launch, marketers gain streamlined, end-to-end workflows and unified data that eliminate silos, reduce…
Fully automated solution connects real-time customer engagement with enterprise workflow automation to eliminate service gaps and drive faster, smarter resolutions NICE announced at ServiceNow’s annual customer and partner event, Knowledge 2025, a strategic partnership with ServiceNow, the AI platform for business…
MobileFuse, one of the largest in-app, CTV and digital out-of-home advertising platforms, announced it achieved Climate Impact Partner’s CarbonNeutral company certification in line with The CarbonNeutral Protocol, the clear, credible, and transparent framework for carbon neutrality. MobileFuse also has three years…
AI-powered tools to build on Optimum’s +26 net promoter score (NPS) increase over the past two years Optimum and Google Cloud announced an expanded collaboration to build an intelligent and personalized customer experience across web interactions, mobile apps, call centers,…
Marketing technology stacks are growing increasingly complex. With the surge in AI-driven personalization, omnichannel campaign management, customer data platforms (CDPs), and real-time analytics, security often lags behind innovation. However, Google Cloud’s recent announcements at Next ’25 in Las Vegas explain…
Cresta will help Optimum improve sales conversion rates, accelerate efficient revenue growth, and empower their agents with the use of Generative AI Cresta, the leading contact center artificial intelligence (AI) platform for human and AI agents, announced that Optimum, one…
PepsiCo selects AWS as a strategic cloud provider for AI, supply chain and consumer experience. PepsiCo, Inc. announced a strategic, multi-year agreement with Amazon Web Services (AWS), an Amazon.com, Inc. company, reinforcing its commitment to accelerating enterprise-wide digital transformation. By…
Optimizely enhances its AI offering with specialized agents and agentic workflows, making ‘infinite scale’ a reality for marketing and digital teams Optimizely, the leading digital experience platform (DXP) provider, introduced the next evolution of Optimizely Opal. With the launch of an…
New B2B exchange will accelerate innovation by empowering enterprises to easily access data, decision assets, pre-built solutions and analytics to build modern, cutting-edge intelligence solutions and operationalize AI First group of providers to join FICO ® Marketplace include iPacket, LexisNexis, Mitek, Plaid,…
Buy-Side Technology Enables Transparent Media Buying Across Full Open Internet Inventory PubMatic, a leader in digital advertising technology, announced the launch of its upgraded solution suite for buyers, powered by generative AI. PubMatic’s buyer platform streamlines every stage of the…
A successful Go-To-Market (GTM) strategy is the secret to business success. As the market becomes increasingly competitive in 2025, having the right go-to-market strategy is crucial like never before. Organizations that adopt the data-driven strategy, utilize technology, and monitor customer…
Today’s MarTech Top Voice: RWS Group’s VP Marketing Emma Fisher. In this interview with MarTech Insights, we sit down with Emma Fisher, a seasoned marketing leader with over 20 years of experience at the intersection of innovation, customer experience, and…
Appointment comes as Sigma begins unveiling latest AI product innovations and enhancements Sigma, the industry-leading analytics platform with unique cloud data platform writeback capabilities, announced the appointment of Fred Studer as Chief Marketing Officer. Studer will support Sigma’s marketing efforts…
FireMon, the leading network security policy management (NSPM) company that brings visibility, control, and automation to enterprise network infrastructure, announced the appointment of Alex Bender as its new Chief Marketing Officer (CMO). A veteran cybersecurity marketing executive with over 22…
New offering personalizes omnichannel campaigns for every HCP using predictive insights on prescribing behavior, not traditional personas ODAIA announced its entry into the omnichannel marketing orchestration space with a new solution for pharma brand teams to coordinate healthcare professional (HCP)…
Recent collaborations and partnerships with German SMB backers are positioning Salesforce as a premier AI business partner, ISG Provider Lens™ report says Enterprises in Germany are increasingly looking to service providers in the Salesforce ecosystem to help them leverage generative…
Vymo, the Sales Engagement Platform trusted by over 350,000 financial sales people globally, has launched CollectIQ, marking its formal entry into the debt collections space. Designed specifically for banks and non-banking financial companies (NBFCs), the solution brings together AI-driven prioritization, automation,…
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