77 Percent of Shoppers Prefer Self-Checkout for Speed: Survey

NCR Voyix Corporation a leading global provider of digital commerce solutions for the retail and restaurant industries, has released key findings from its 2025 Commerce Experience Report. The second annual U.S. consumer survey explores how grocery, fuel convenience, and dining purchase behaviors are changing.

Why Shoppers Prefer Self-Checkout

Shoppers choose self-checkout for various reasons, the top one being speed. Seventy-seven percent of shoppers prefer self-checkout because it’s faster than staffed checkout. Over one-third of shoppers (36%) prefer self-checkout because it has shorter lines, while 43% prefer to bag their items. 

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Looking at a generational snapshot, Gen Z and Millennial grocery shoppers are the biggest adopters of self-checkout. The majority (63%) of Gen Z shoppers (ages 18 to 29) prefer self-checkout, as do 45% of Millennial shoppers (ages 30 to 44)³.

Sixty percent of shoppers who do not frequent self-checkout would be more inclined to do so if grocery stores made it easier to check out with more than 15 items. ⁴

Grocers Use Smart Tech to Combat Shrink

Grocery stores are implementing more smart technology at the checkout to combat shrinkage, and shoppers are taking notice. Consumers have encountered the following technologies at the checkout recently:

• 42% A camera detecting if you skipped scanning an item and prompting you to try again
• 32% Scanners that can recognize produce
• 28% Age/ID verification technology
• 12% Smart carts/baskets – e.g., computer vision checkout system that does not require you to scan a barcode, uses cameras and a weight sensor to detect products⁵

Savings and Personalization Drive Loyalty

More than half of consumers (54%) expect the cost of their typical grocery purchases to increase in 2025. ⁶As such, many more (56% this year vs. 46% last year) are making a concerted effort to shop where they can find the best deals and looking at rewards/loyalty programs to save. ⁷

Seventy percent of survey respondents say they are members of a grocery store loyalty program, outpacing fuel convenience (54%), and restaurants (51%)⁸.

Most grocery store rewards members (75%) receive personalized offers daily to weekly. ⁹

Playing Favorites in Fuel Convenience

Fuel convenience stores are raising the bar, and consumers are paying attention. Most consumers (53%) have gone out of their way to visit a specific gas station because they favor its convenience store.¹⁰

Some consumers prefer the food options of specific convenience stores (27%), others like the loyalty programs (37%), and easy ways to pay (36%).¹¹

Dining Differently

Like at the grocery store, inflation is driving higher restaurant prices¹², and consumers feel the effects. Most consumers (84%) choose limited-service restaurants to save extra cash¹³.

In the past six months, 35% of consumers have dined at a fast-casual restaurant over five times.¹⁴ Comparatively, in the past six months, 26% of consumers have dined at a full-service restaurant more than five times¹⁵.

Fifty-five percent of survey respondents have cut back on their delivery habits because of inflation – either ordering less in general (38%) or ordering from less expensive restaurants (17%). ¹⁶

Higher prices have also impacted how consumers tip; 56% either tip less or only tip at full-service restaurants.¹⁷

When asked what technologies they would like to see more of from restaurants, self-service kiosks (39%), table-top ordering (37%), and digital payments (32%) were among the top three. ¹⁸

The Future of Customer Experiences

As the future of customer experiences continues to evolve, consumers are looking for more smart technology, enhanced checkout options, product personalization, and convenience.

“It’s tried and true, but businesses really do win when they focus on customer experience,” said David Wilkinson, chief executive officer at NCR Voyix. “Our data shows consumers want more technology present to simplify checkout, greater personalization, and loyalty rewards. It also shows that when places like fuel convenience and limited-service restaurants provide quality products at affordable prices, it pays off. Businesses will continue to adapt to changing consumer expectations in the year ahead and lean on new technology even more to be competitive.”

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Source – Businesswire