Nielsen, a leader in audience measurement and analytics, has teamed up with LiveRamp, a global data collaboration platform, to enhance Big Data + Panel audience planning and measurement capabilities within Nielsen ONE. This integration streamlines the connection of first- and third-party data for comprehensive, cross-platform planning and measurement.
Through this partnership, Nielsen can now connect first- and third-party data sources via LiveRamp, allowing audiences to be planned and measured across platforms using Nielsen ONE Ads, Nielsen’s planning suite, and its Data Driven Linear solutions. This integration empowers clients to create and use advanced audience segments across the entire Nielsen ecosystem, enabling comprehensive, end-to-end planning and measurement across both household and person-based levels.
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Key Integration Highlights
- Advanced Audience Segmentation: Through Nielsen ONE Ads, Nielsen’s planning suite, and Data Driven Linear solutions, clients can create and use audience segments across the Nielsen ecosystem, enabling end-to-end planning across household and person-based levels.
- Enhanced Interoperability: LiveRamp’s RampID strengthens Nielsen’s integration with publishers, data providers, and agencies, allowing for scalable cross-platform use cases for precise TV planning and measurement.
- Data-Driven Targeting: This partnership addresses growing demand for targeted, big data-supported audiences across both linear and digital channels.
Stefan Maris, Chief Partnerships Officer at Nielsen, stated, “The demand for targeted audiences across linear and digital is growing, and our integration with LiveRamp enables advanced audience planning and measurement at scale.”
Vihan Sharma, CRO of LiveRamp, added, “Our collaboration provides deep audience insights that help brands, agencies, and publishers maximize the value of their inventory and improve activation strategies.”
Mike Bregman, Chief Activation Officer at Havas Media Network North America, shared, “The LiveRamp and Nielsen integration empowers us to plan, buy, and measure custom audiences using our Converged product suite, enhancing first- and third-party data capabilities for our clients.”
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