AdOmni Launches Smart Video Everywhere to Fix Fragmentation

AdOmni, the leading global digital-first advertising platform and service, announced enhanced video advertising capabilities with its new program — Smart Video Everywhere. In an era of fragmented media consumption and scattered consumer attention, the AdOmni Ads Platform now enables brands to seamlessly reach audiences throughout their daily journey — from premium in-home streaming on Netflix, Amazon Prime Video, and YouTube to contextually relevant moments across DOOH and online video environments.

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The AdOmni Ads Platform now features Smart Video Everywhere capabilities, helping advertisers overcome the challenges of fragmented video inventory and disjointed campaign management. Cross-channel video campaigns executed through the platform deliver 20% higher ROI and reduce media waste by 20%. Additionally, advertisers using these enhanced features see increased unique, unduplicated reach by 50% and 35% higher ad recall, ensuring that video dollars reach incremental audiences.

“Our mission has always been to simplify how brands connect with their audiences using cutting-edge technology and world-class service,” said Jonathan Gudai, CEO of AdOmni. “By rolling out the Smart Video Everywhere program, we’re solving the complex challenge of reaching consumers across their entire video journey — whether they’re streaming at home, commuting, shopping, or consuming content on-the-go. Our platform now enables brands to create cohesive stories that resonate at every touchpoint.”

Smart Video Everywhere differentiators include:

• Unified Cross-Channel Buying: Seamless integration of CTV, Online Video, YouTube, and DOOH, which increases media efficiency and enhances campaign performance
• Premium Inventory: AdOmni is the only video platform to offer premium supply including Netflix, Amazon Prime Video, and YouTube in one place
• Holistic Reporting and Attribution: Advanced cross-channel attribution and measurement for campaign transparency
• AI-Powered Efficiency: Smarter targeting, creative optimization, and real-time campaign insights

Gudai continued, “The launch of Smart Video Everywhere signals AdOmni’s evolution from a DOOH-centric platform to a true holistic video solution that democratizes access to high-quality video inventory and measurement solutions. This new program empowers clients, especially growth brands and independent agencies to generate more and better cross-channel campaign results.”

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Source – Globenewswire