Choozle, a prominent omnichannel digital advertising platform and services provider, has significantly enhanced its campaign intelligence capabilities through expanded integration with The Trade Desk’s Kokai platform. This move provides advertisers working with Choozle access to advanced tools such as Seeds and Universal Pixel, designed to refine audience targeting, enhance campaign measurement, and leverage AI for smarter decision-making across campaigns managed within Choozle’s system.
Kokai represents The Trade Desk’s redesigned media buying platform, powered by distributed artificial intelligence. It aims to deliver improved advertising outcomes by combining robust audience modeling, real-time campaign optimization, and intelligent budget allocation all fueled by data-driven insights.
Marketing Technology Insights: Walmart Showcases New Seller Tools and Omnichannel Growth at Marketplace Summit
With this integration, advertisers gain the ability to utilize AI audience modeling through Seeds. Rather than being traditional audiences, Seeds are blueprints created from first-party or industry-specific data that allow Kokai to identify high-value users resembling ideal customers. Each Kokai campaign begins with a Seed, facilitating more precise and intelligent audience expansion across the open internet by leveraging data like past purchasers or brand loyalty to discover users similar to existing customers or uncover new relevant market segments.
Another key feature is Kokai’s predictive optimization, where its distributed AI continuously learns from campaign performance signals and user behavior to optimize bidding strategies, targeting, and budget allocation toward specific KPIs in real time. Whether the goal is driving purchases, gathering leads, or generating form submissions, Kokai dynamically adjusts campaigns to enhance results.
The Universal Pixel integration, previously a core capability of The Trade Desk, marks a significant advancement for Choozle users. This unified JavaScript tag replaces multiple individual page-specific pixels, capturing comprehensive behavioral data including page views, conversions, and dynamic variables like revenue or product IDs. The streamlined approach results in faster site load times, more detailed audience segmentation, and cleaner performance data. Additionally, Universal Pixel supports retargeting strategies based on actions like cart abandonment or funnel drop-off and feeds this data back into Seeds, amplifying modeling accuracy and campaign effectiveness.
Marketing Technology Insights: Alloy and Strapi Partner To Deliver Data-Rich, Scalable Digital Experiences
Joe Forrester, Choozle’s Senior Vice President of Engineering and Product, emphasized that partnering with The Trade Desk and integrating Kokai, Seeds, and Universal Pixel allows Choozle clients to use their data more strategically, improving campaign relevance and driving stronger business outcomes with reduced complexity. Katy Friday, Business Development at The Trade Desk, added that this collaboration equips advertisers with essential tools to navigate the increasingly complex digital media landscape, unlocking new audiences and better campaign differentiation, ultimately leading to superior business results.
Choozle has completed a phased rollout of Kokai integration over the past month, accompanied by onboarding and support resources to ensure clients experience a seamless transition and achieve measurable improvements from day one.
Overall, this integration elevates Choozle’s platform by harnessing AI-driven technology to optimize media buying, audience targeting, and campaign measurement, enabling advertisers to deliver more effective and efficient digital advertising in today’s competitive landscape.
Marketing Technology Insights: Thryv Named to Constellation ShortList for SMB B2B Marketing Automation
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
