DoubleVerify, a leading software platform for media quality verification, ad performance optimization, and outcome measurement, has released its 2025 Global Insights: AI, Automation and the Future of Digital Advertising report, revealing how artificial intelligence is reshaping workflows and driving stronger business results across the ad industry.
Drawing on DV’s platform analytics, campaign data, and a global survey of nearly 2,000 marketing and advertising decision-makers, the report underscores the growing operational strain on marketers particularly in programmatic media buying where routine, manual adjustments consume valuable time and resources.
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According to the findings, campaign managers spend an average of 26% of their working hours over 10 hours weekly on repetitive optimizations such as adjusting bid modifiers, reallocating budgets, and fine-tuning performance thresholds. For many North American agencies, that equates to more than $17,000 per team member annually spent on tasks that offer limited strategic value.
“Too often, campaign managers end up trapped in reactive processes, acting more as facilitators than strategists,” said Mark Zagorski, CEO of DoubleVerify. “With AI, we can reverse that pattern automating the routine so teams can focus on strategic decision-making and performance gains.”
The shift toward AI adoption is accelerating across the industry, with DV’s report showing notable year-over-year increases in planned AI usage for critical campaign functions. Campaign activation leads the list with a 32% jump, followed by bidding and mid-flight optimization at 12%, media brief summarization at 11%, and dynamic creative optimization at 8%.
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Significantly, 91% of marketers say they are already using or intend to use third-party AI or automated bidding tools outside of their demand-side platforms to improve performance and streamline operations. This openness reflects a growing recognition that AI tools can manage the rising complexity of media channels more effectively than manual intervention.
“As media becomes increasingly fragmented and fast-moving, AI is enabling marketers to regain control and deliver campaigns that are smarter, more targeted, and more outcome-driven,” Zagorski noted. He highlighted DV’s own AI-powered offering, DV Authentic AdVantage™, designed to improve efficiency and results in “walled garden” environments.
The report’s message is clear: AI is no longer just a tool for automation it’s becoming a strategic enabler, allowing advertisers to reallocate time, reduce costs, and focus on innovation that delivers measurable returns.
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