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LendingTree Partners With Innervate for Enhanced Ad Performance

LendingTree Partners With Innervate for Enhanced Ad Performance

LendingTree selects Innervate for its real-time experimentation, cross-channel orchestration, and ability to unify data-driven content strategies. LendingTree, Inc., operator of LendingTree.com, the nation’s leading online financial services marketplace, has signed a three-year strategic partnership with Innervate to maximize ad performance with the…

Utiq Brings Telco-Powered Authentic Audiences to Onetag’s Platform

Utiq Brings Telco-Powered Authentic Audiences to Onetag’s Platform

Brands and agencies can now activate Utiq’s first-party identifier, enabling privacy-first, cookieless, advanced audience targeting capabilities, without the need for third-party cookies, fingerprinting or other probabilistic techniques. Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier,…