Fubo Launches Hallmark+ as Standalone or Add-on

FuboTV Inc. the leading sports-first live TV streaming platform, announced the launch of Hallmark+ as a standalone premium subscription service or add-on for Fubo customers. The launch expands the companies’ existing long-standing distribution agreement for Hallmark’s linear channels on Fubo.

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“Hallmark is a beloved brand with feel-good content that offers something for everyone”

Fubo customers can now subscribe to Hallmark+ as a standalone service – without a base Fubo channel plan – or as an add-on to an existing subscription. Hallmark+ joins recent standalone live linear and SVOD content launches on Fubo that give more flexibility to consumers, offering them the choice to subscribe to only the content they want to watch.

Hallmark+ is home to the largest streaming catalogue of original Hallmark Christmas movies with 600+ hours of holiday content. On Saturday, December 20, all 2024 Countdown to Christmas and Miracles of Christmas movies on Hallmark Channel will be available to stream on Hallmark+ just in time for the holidays.

Hallmark+ content features:

• Hallmark’s first-ever foray into holiday limited series (Holidazed and Mistletoe Murders) and a reality competition series (Finding Mr. Christmas), bringing its pop culture-revered seasonal content to the streaming space like never before.
• Unscripted, aspirational series with an emphasis on heart, home, and community featuring fan-favorite stars like Lacey Chabert (Celebrations with Lacey Chabert), Wes Brown (Ready, Set, Glow!), Ashley Williams (Small Town Setup), and Luke Macfarlane (Home is Where the Heart Is).
• An all-new movie trilogy (Groomsmen) inspired by the success of The Wedding Veil, this time spotlighting the friendship between three leading men played by Jonathan Bennett, Tyler Hynes and B.J. Britt.
• An all-new scripted series adaption of KJ Dell’Antonia’s New York Times bestselling novel and a Reese’s Book Club selection (The Chicken Sisters).

“Hallmark is a beloved brand with feel-good content that offers something for everyone,” said Todd Mathers, senior vice president, content strategy and acquisition, Fubo. “This is the perfect time of year to launch Hallmark+ for Fubo customers, and they can choose the optimal way to subscribe for them: as part of our subscription plans alongside Hallmark’s linear content or as a standalone package.”

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Source – Businesswire