Future Today, a leader in cutting-edge CTV ad-supported solutions, has announced the integration of Anoki’s ContextIQ technology into its Connected TV (CTV) platform in partnership with Magnite. This integration ushers in scene-level contextual targeting, which advances how advertisements are placed by aligning them precisely with specific scenes within shows, rather than simply targeting entire programs or genres. By doing so, ads become highly relevant and emotionally resonant, reaching viewers at the right moment and mindset to improve engagement and advertiser performance.
Vikrant Mathur, Co-Founder of Future Today, described the addition of ContextIQ as transformative for the platform’s advertising delivery. This technology analyzes visual elements, dialogue, and thematic context within scenes to identify the most optimal advertising opportunities without relying on personal user data. For example, if a cooking scene appears, food brands can serve associated ads in the following commercial break, creating a natural and meaningful connection between content and advertisements.
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The partnership also introduces innovative and viewer-friendly ad formats such as in-scene overlays and squeeze-backs that maintain the integrity of the viewing experience while unlocking new premium ad inventory. The solution delivers several benefits, including heightened viewer engagement through relevant ad placement, guaranteed brand-appropriate environments with fine-grained scene-level control, improved creative performance for brand awareness and conversion goals, and optimized inventory value by going beyond traditional genre-based ad buys.
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Current campaigns powered by Anoki’s ContextIQ are active across Future Today’s flagship services—Fawesome, iFood.tv, and HappyKids—demonstrating enhanced advertiser value and inventory yield without resorting to personal targeting. Raghu Kodige, Co-Founder and CEO of Anoki, emphasized that ContextIQ’s mission is to empower smarter advertising decisions using deep content intelligence, ensuring ads appear in the exact right place and time while upholding brand safety and privacy.
This integration marks a significant step forward in privacy-safe, context-driven CTV advertising, improving relevance and performance while setting new standards in the streaming ecosystem.
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