Integral Ad Science, a global leader in media measurement and optimization, is expanding its reporting and insights capabilities to include Amazon DSP media buys. Through a server-to-server (S2S) integration, IAS now offers comprehensive measurement for campaigns targeting Amazon custom audiences and Twitch inventory. suite of solutions available on Amazon DSP includes viewability, invalid traffic (IVT), and brand safety and suitability.
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“IAS and Amazon Ads share a commitment to customer-centricity, and our global partnership highlights our dedication to enhancing ROI for advertisers with independent measurement,” said Lisa Utzschneider, CEO of IAS. “This expansion allows to provide marketers with actionable insights, boosting confidence in the effectiveness of their ad spend.”
With this update, IAS provides Amazon DSP media buyers with:
- Brand safety, suitability, and viewability measurement, as well as IVT tracking for custom audiences
- Viewability and IVT measurement for Twitch
- Cross-device measurement across CTV, mobile, desktop, and tablet
These features are available through Signal, which offers a unified view of global campaigns and increased access to campaign data.
In Q3 2023, IAS also enhanced its Amazon Ads integration with Context Control pre-bid segments, allowing customers to better control ad placement and target contextually relevant content.
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