IAS (Integral Ad Science), a global leader in media measurement, has announced a partnership with Reddit, Inc. to bring AI-powered ad measurement and enhanced transparency to advertisers on Reddit. With IAS’s Total Media Quality (TMQ) product suite, brands can now more confidently scale their campaigns across Reddit’s vast network, with over 100,000 interest-based communities.
Key Benefits for Reddit Advertisers
- Enhanced Brand Safety & Suitability: IAS’s independent metrics for Brand Safety, Viewability, and Invalid Traffic offer multiple protection layers, ensuring campaigns align with Reddit’s contextual relevance.
- Granular Content Analysis: TMQ’s AI-powered Multimedia Technology provides frame-by-frame video analysis, offering a precise look at content for accurate measurement.
- Scalability with Reddit’s Tools: TMQ combines with Reddit’s moderation capabilities to allow advertisers to scale campaigns safely across 16 billion posts and comments.
- Unified Reporting: With IAS Signal, Reddit advertisers can access unified data and insights essential for effective campaign management.
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Reddit’s Ongoing Commitment to Brand Safety
This partnership builds on Reddit’s efforts to maintain a safe environment, supported by human moderators, AI moderation tools, and brand safety controls.
Jim Squires, EVP of Business Marketing and Growth at Reddit, commented, “Third-party validation from IAS underscores our commitment to giving advertisers clear visibility and confidence in their campaigns on Reddit.”
The IAS Total Media Quality suite will be available to Reddit advertisers later this year.
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