IAS Teams with Reddit for AI-Driven Ad Measurement, Inc., a global leader in media measurement and optimization today announced a new partnership with Reddit, Inc., the platform known as the front page of the internet for its authentic, community-driven conversations. As part of this partnership, advertisers can now confidently scale their campaigns on Reddit with the help of IAS’s AI-powered Total Media Quality product suite.
This partnership provides extra layers of trusted, third-party transparency to ensure an advertiser’s investment successfully reaches and engages Reddit’s extensive network of more than 100,000 interest-based communities. The global advertisers of Reddit will be benefited from IAS’s independent measurements around Brand Safety and Suitability, Viewability, and Invalid Traffic, thereby offering multiple layers of protection for their campaigns.
Read our Recent News : IAS and Pinterest Partner for AI-Driven Brand Safety
Lisa Utzschneider, CEO of IAS, said, “Reddit is a leader in providing contextually relevant conversations, and we’re excited to unlock deep value for advertisers through access to this passionate and highly engaged audience. This partnership will further ensure our clients have even more assurance their ads will be served in an environment suitable for their brand, using our trusted and accurate data.”
This partnership will empower Reddit advertisers to:
Unlock the Trusted Insights of the Campaign: Third-party insights on campaigns, which are provided per Global Alliance for Responsible Media standards, assure that industry metrics are transparently and trustingly delivered.
Analyze Content Frame by Frame: Utilize TMQ’s advanced AI-powered Multimedia Technology to extend your video content analysis with granular, frame-by-frame accuracy and deliver precise, scalable measurement.
Safeguard and Scale: Pair TMQ with Reddit’s native moderation tools for even greater protection, and scale across more than 16 billion posts and comments.
Improve Engagement: Get better insights into campaign delivery on Reddit for optimized campaign spend.
Access Unified Reporting: Leverage IAS Signal, a unified reporting platform offering the vital data and insights needed to manage digital campaigns effectively.
This new partnership complements Reddit’s existing effort to keep users and brands safe through human moderators, AI moderation tools, the detection of brand safety content, and customizable controls for brand suitability.
Jim Squires, EVP of Business Marketing and Growth at Reddit, said, “Third-party validation showcases our commitment to creating a suite of offerings that allow Reddit advertisers to feel more confident than ever in their decisions to scale on our platform. With IAS, we will provide clear visibility into the delivery and execution of ads for our clients, freeing them up to focus on campaign optimization and creative.
The IAS Total Media Quality product suite is expected to be available for Reddit advertisers later this year.
If you have a martech product that should reach our audiences, write to us today!
