Jasper, the AI-driven content automation platform, has announced its integration with Salesforce Marketing Cloud, offering marketers a seamless way to generate, personalize, and optimize content at scale within existing workflows. Available through Salesforce AppExchange, this integration enables marketing teams to accelerate campaign production while maintaining brand consistency and quality across multiple channels.
As marketers face increasing pressure to deliver highly personalized experiences for diverse audiences and touchpoints, Jasper’s solution complements Salesforce Marketing Cloud by providing automated content pipelines that feed directly into campaigns. This ensures every customer journey is supported by relevant, compliant, and tailored content ready at the precise moment of engagement, helping businesses achieve measurable results.
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Through the integration, Marketing Cloud users can generate customized content at scale using natural language prompts, streamline creative workflows, and refine content efficiently for use in Marketing Cloud assets and journeys. Jasper also allows teams to test and optimize content variants in real time, ensuring the highest-performing copy and creative is deployed. By leveraging brand voice guidelines, the platform maintains a consistent tone and style across all generated content, providing marketers with a governed approach to scaling their campaigns quickly.
“Today’s marketers must deliver more personalized, engaging content, faster than ever before,” said Timothy Young, CEO of Jasper. “By integrating with Salesforce Marketing Cloud, we’re making it possible for brands to integrate generative AI directly into their marketing workflows that drive real business value. Jasper is providing Marketing Cloud with built-in AI content pipelines, moving beyond the hype of generative AI to deliver measurable impact.”
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Brian Landsman, CEO of AppExchange and Global Partnerships, also commented on the integration, highlighting its value for businesses: “Jasper’s Generative AI Content Automation solution is a welcome addition to AppExchange, as they accelerate business transformation for customers by empowering marketers to accelerate personalization and campaign agility. AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”
The partnership positions Jasper as a strategic tool for Marketing Cloud users looking to enhance efficiency, consistency, and personalization in their content marketing efforts while enabling rapid deployment of campaigns without compromising quality.
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