Moments Lab, a leader in AI-driven Video Marketing and Customer Experience solutions, announced the appointment of board member Jean-Philippe (JP) Maheu as Chairman of its Board of Directors. This strategic governance move comes on the heels of Moments Lab’s $24 million mid-year fundraise and formalizes Maheu’s role in accelerating the company’s growth in the high-potential North American Media & Entertainment, Advertising, and brand markets. Notable clients include Amazon Ads, Sinclair, and Banijay Entertainment.
“JP’s appointment as Chairman reflects our shared ambition to scale Moments Lab globally while strengthening our presence in the U.S.,” said Philippe Petitpont, CEO and Co-founder of Moments Lab. “Our mission is to help organizations optimize every step of the video lifecycle from creation to discovery leveraging multimodal and agentic AI. JP’s strategic vision and operational expertise will be instrumental in propelling our growth and execution strategy forward.”
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Since joining the board in 2023, Maheu has played a pivotal role in shaping Moments Lab’s strategic direction, providing an objective and insightful perspective on executive decision-making. His appointment to Chairman recognizes his contributions and the confidence the leadership team places in his ability to guide Moments Lab through its next phase of expansion.
“Moments Lab is at the forefront of how organizations manage, search, and monetize video content at scale,” said Maheu. “major brands are not just advertisers they are video publishers. With Moments Lab’s recently launched Discovery Agent, brands can accelerate video production workflows, optimize content performance, and deliver enhanced Customer Engagement at every stage of the buyer journey.”
Maheu’s extensive career in Advertising and Marketing Technology positions him as a uniquely qualified leader for Moments Lab’s Board. He previously served as the global vice president of advertising sales at Twitter, where he helped shape the company’s advertising strategy and global go-to-market initiatives. In addition, he served as a senior advisor to the MIT Center for Constructive Communication, further solidifying his expertise in strategic communications and Customer Experience optimization.
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Beyond his new role at Moments Lab, Maheu continues to serve as an advisor and board member for several influential companies, including Madison Logic, VidMob, PlayVS, and the Mobile Marketing Association (MMA). His involvement brings deep insights into Marketing Data & Enhancement, Digital Marketing, and Performance Marketing, all critical to helping Moments Lab clients navigate the evolving Media & Advertising landscape.
With Maheu’s guidance, Moments Lab aims to expand its capabilities in AI-powered video discovery, Video Marketing, and Content Advertising, ensuring brands can create, distribute, and measure video content more efficiently. His appointment marks a key milestone in Moments Lab’s trajectory as a trusted partner for brands seeking to unlock value from video content while enhancing Customer Engagement and overall marketing ROI.
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