Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

DoubleVerify Strengthens AdTech Ecosystem with Strategic FirstPartyCapital Investment

FirstPartyCapital (FPC), an early-stage venture capital firm specialising in adtech, martech, and digital media, announced a strategic investment from DoubleVerify, the leading software platform for digital media measurement, data, and analytics. The investment strengthens FirstPartyCapital’s mission as a sector-focused fund supporting scalable ad tech startups globally while reinforcing DoubleVerify’s commitment to driving innovation in digital advertising by backing early-stage, AI-driven companies.

CleverTap Partners With Infobip to Strengthen Omnichannel Offering

CleverTap, the all-in-one customer engagement platform, announced the introduction of Rich Communication Services (RCS) messaging through its partnership with Infobip, a global leader in cloud communications. This addition enables CleverTap customers to deliver visually captivating messages leveraging high-quality images, videos, carousels, and suggested actions. Additionally, it facilitates real-time, two-way conversations with customers, empowering brands to elevate their conversational marketing use cases and build lasting connections.

8×8 Launches JourneyIQ for AI-Powered Customer Journey Insights

8×8, Inc., the industry’s most integrated Platform for CX that combines Contact Center, Unified Communication, and CPaaS APIs, announced 8×8 JourneyIQ, giving businesses the ability to seamlessly track, predict, and optimize every step of the customer journey across all channels, departments, and touchpoints. 8×8 JourneyIQ is the latest solution powered by the 8×8 Customer Interaction Data Initiative, delivering real-time AI-powered customer journey intelligence that eliminates blind spots and identifies points of friction, enabling CX leaders to proactively streamline workflows, unlocking the potential of every interaction and ensuring seamless, impactful experiences to drive CX metrics across the entire organization.

Rockwell Automation and AWS Collaborate to Transform Manufacturing

Rockwell Automation, the world’s largest company dedicated to industrial automation and digital transformation, and Amazon Web Services, Inc. (AWS), announced they are working together to help streamline and accelerate the digital transformation of the manufacturing industry. By combining Rockwell’s operational technology (OT) with AWS’s advanced cloud services and global infrastructure, manufacturers will be equipped with scalable, secure, and flexible cloud solutions that help optimize asset performance, increase operational visibility, and deliver actionable insights from raw data.

Seedtag Launches AI Intention Models to Unlock Real-Time User Intent

Seedtag, the global contextual advertising company, has announced the launch of its AI Intention Models, a context-driven and effective advertising approach that distinguishes between casual browsing and transactional readiness in real-time, without relying on personal data.

Designed to move beyond basic contextual targeting, the AI Intention Models enhance Seedtag’s open web contextual intelligence by leveraging intent signals that enable more effective engagement of action-ready consumers.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com

CleverTap Partners With Infobip to Strengthen Omnichannel Offering

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