Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Gelson’s Taps Upshop for Seamless Shopping Experience
Gelson’s Markets, the premier Southern California grocery chain renowned for quality and service, is embracing a data-driven transformation in store operations by partnering with Upshop, a leader in intelligent retail operations platforms. Despite being a regional player in a market dominated by national chains, Gelson’s is proving that smart strategy can beat sheer scale—leveraging cutting-edge technology to deliver outsized returns and unmatched shopper satisfaction.
Traject Data Unveils Store-Level Menu Pricing for 54 Major Restaurants
Traject Data, which provides SERP and eCommerce API solutions to enable seamless data collection, analysis, and integration, announced the availability of store-level menu pricing for 54 major restaurants in the United States.
Utilizing the SerpWow API, Traject Data customers can now easily access precise in-store menu pricing by location to support the analysis of delivery markups, pricing discrepancies, and competitive positioning. These new data sets also enable consumers to better understand pricing variations for in-store and delivery options, allowing them to make more informed, price-conscious decisions.
Netcore Cloud, a global leader in AI-powered marketing automation and customer engagement, announced the launch of Insights Agent—a breakthrough AI-powered marketing analytics agents that can deliver intuitive campaign insights instantly. At a time when marketers are flooded with performance metrics but starved for actionable insights, Insights Agent offers a transformative leap. Embedded directly into the Netcore Cloud platform, it enables users to simply ask questions like “Why did my Black Friday email underperform?” and receive clear answers, optimisation suggestions, and executive-ready visuals in seconds.
Iterable Appoints Sam Allen as New CEO to Accelerate Growth and AI Innovation
Iterable, the AI-powered communication platform, announced the appointment of Sam Allen as Chief Executive Officer and newest member of the Board of Directors, effective August 1, 2025. Allen will lead Iterable’s next chapter, with a focus on expanding its enterprise business, deepening its global footprint, amplifying customer impact, and advancing the company’s leadership in AI-powered customer engagement.
Seedtag Appoints Brian Gleason as New Chief Executive Officer
Seedtag, the global leader in neuro-contextual advertising, announced the appointment of Brian Gleason as its new Chief Executive Officer, effective August 1. Gleason, an accomplished growth-driven industry leader, will step into the role of Chief Executive Officer. Founders and co-CEOs Jorge Poyatos and Albert Nieto will transition to new roles as Chief Innovation Officer and Strategic Advisor, respectively.
Brian Gleason brings a distinguished track record of scaling global advertising technology businesses and driving innovation, which ideally positions him to accelerate Seedtag’s next phase of significant growth. He previously played a pivotal role in building Criteo’s commerce media strategy, led high-growth specialty businesses at GroupM, and drove data-driven transformation as Global CEO of [m]PLATFORM and Xaxis.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
