Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Wix Expands Font Library through Strategic Partnership with Monotype
Wix.com Ltd., the leading SaaS website builder platform globally1, announced a strategic partnership with Monotype Imaging Inc., a global leader in type design and technology, extending Wix’s font library. The newly curated typeface collection is now available to Wix users, self creators and agencies – offering them a broader spectrum of high-quality typefaces to elevate their content and match their vision, including greatest hits like Helvetica® and Avenir®, and a host of new classics such as Recoleta, Kibitz Pro, and Aether.
VideoAmp Empowers Advertisers with Cloud-Native Measurement
VideoAmp, a leading media measurement company transforming advertising, announced an expanded relationship with Amazon Web Services (AWS) to offer privacy-enhanced, cloud-native measurement solutions on AWS Clean Rooms. By running VideoAmp’s proprietary measurement capabilities on AWS Clean Rooms, advertisers and their partners can gain deeper, faster, cross-platform insights into audience behavior and campaign performance, without revealing underlying data between each other.
ActiveCampaign, a leading autonomous marketing platform, has announced the launch of ActiveCampaign WhatsApp Messaging, a new solution designed to bring deeper automation, personalization, and scalability to the world’s most-used messaging channel. With this launch, ActiveCampaign is signaling a major leap in the evolution of conversational marketing, enabling businesses to transform WhatsApp into a high-impact channel for sales, customer service, and lifecycle engagement.
Zoom Expands AI Capabilities with Agentic Automation to Boost Productivity
Zoom Video Communications has unveiled an expanded suite of agentic AI capabilities designed to simplify work, save time, and empower users to orchestrate tasks seamlessly across third-party applications and meeting platforms. The latest enhancements, including the Custom AI Companion add-on, are set to redefine how small businesses and enterprise teams manage meetings, collaboration, and workflow execution both within and beyond Zoom.
SellerApp Launches Amazon DSP Integration and AI-Powered Automation Suite
SellerApp, the eCommerce intelligence platform powering over $50 million in optimized Amazon advertising spend, announced the immediate availability of its Amazon DSP (Demand-Side Platform) integration and AI-powered Advanced Automation Suite.
The launch addresses a critical market need as enterprise brands lose an average of 30% of their advertising budgets to inefficient campaign management across the rapidly expanding $166 billion retail media landscape.
The new platform capabilities have already demonstrated significant impact during beta testing with Fortune 500 clients, including Philips and other global brands.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
