Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
LG Ad Study, How CTV Delivers the Personalized Experiences Diverse Audiences Demand
LG Ad Solutions, a global leader in advanced advertising for Connected TV (CTV), released its 2025 Inclusive Screen report, highlighting the TV viewing habits and preferences of diverse American audiences, including Black, Hispanic, Asian and LGBTQ+ CTV viewers. The findings underscore that as streaming – especially free streaming – gains preference, CTV uniquely delivers the personalized, relevant experiences these influential audiences expect.
Criteo and Google Partner on Onsite Retail Media Integration
Criteo, a global commerce platform, has announced a new integration with Google that positions it as Google’s first onsite retail media partner, marking a significant advancement in digital commerce opportunities for brands. Initially rolling out in a limited beta to select customers in the Americas via Google Search Ads 360, this integration is planned to expand globally and eventually extend into more Google Marketing Platform tools. Through this partnership, Criteo’s network of over 200 retailer partners can opt into receiving advertising demand from Google’s platform, enabling global brands to engage with high-intent shoppers across a wide variety of product categories.
Instacart and Morrisons Launch AI-Powered Smart Trolleys in the UK
Instacart, a leading North American grocery technology company, has partnered with Morrisons, one of the UK’s largest supermarket chains, to introduce Instacart’s AI-powered Caper Carts to the UK market for the first time, with availability starting in early 2026 at an initial Morrisons store and the possibility of wider rollout. These smart shopping trolleys are designed to enhance the in-store shopping experience by allowing customers to scan items as they add them to the cart, see their running total in real-time, and enjoy a seamless checkout process without waiting in line.
Adobe Announces General Availability of AI Agents for Businesses To Transform CX Orchestration
Adobe announced the general availability of AI agents that will reshape how businesses build, deliver and optimize customer experiences and marketing campaigns. Powered by the Adobe Experience Platform (AEP) Agent Orchestrator, Adobe is also creating an AI platform for businesses to manage and customize agents from Adobe and across third-party ecosystems—ensuring agents can understand context, plan multi-step actions, refine responses and more. AEP, used by many of the world’s leading businesses to connect real-time data across their organization, anchors Adobe’s offerings in a deep understanding of enterprise data, content and workflows. This provides the foundation for agents to take contextually relevant actions and deliver ROI.
Genesys Named a Leader in the 2025 Gartner Magic Quadrant for CCaaS
Genesys®, a global cloud leader in AI-Powered Experience Orchestration, at Xperience 2025, announced it has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Contact Center as a Service (CCaaS). This marks the 11th consecutive year Genesys has been recognized as a Magic Quadrant Leader.
Genesys is trusted by more than 8,000 organizations worldwide to transform customer and employee engagement. The company believes its continued Gartner recognition reflects the impact of Genesys Cloud™, the AI-Powered Experience Orchestration platform that’s embedded with agentic, conversational, generative and predictive capabilities. By delivering effortless experiences at scale, Genesys Cloud helps organizations strengthen customer loyalty, improve employee productivity and drive operational efficiency.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
