Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Fospha Research, Brands Only Measuring Web Miss What’s Causing 42 Percent of Their Sales
Marketing teams are under pressure to prove performance – but most can only show a fraction of their true impact. As sales shift to Amazon, TikTok Shop, and other marketplaces, legacy measurement tools remain locked on .com. The result? Up to 42% of sales go uncredited.
Fospha’s new report, Halo: Measure and Grow Beyond .com, created in partnership with marketplace agency Forde Baker, reveals the scale of the issue – and how Unified Measurement can close the gap
Moloco Research Finds Major Growth Potential in Mobile Ads Beyond Google and Meta
Moloco, the AI performance advertising company, released new research on the growing disparity between mobile app advertising spend and consumer attention. The new research study, Performance Through Independence: Unlocking Incremental App Growth Beyond Google and Meta, shows that even as mobile attention shifts to millions of mobile apps, mobile marketing spend remains highly concentrated with Google and Meta which attract 88% of consumer mobile app advertising dollars. The report, developed in collaboration with Sensor Tower and Singular, shows that advertisers can increase financial returns by up to 214% by adjusting their advertising mix to reach users across the broad range of mobile apps where users now spend time.
8×8 Social Connect Helps Retailers Turn Comments Into Sales
8×8, Inc. has introduced 8×8 Social Connect, a retail‑focused customer experience solution designed to convert social media conversations into direct sales while resolving customer issues faster. Built on the 8×8 Platform for CX, the tool integrates social listening and contact center capabilities in a single environment, aiming to make omnichannel shopping interactions more seamless and revenue‑driven.
With mobile devices accounting for approximately 75% of e-commerce traffic and over 80% of consumers expecting instant brand responses, the need for timely engagement has never been greater. Research also shows that customers are significantly more likely to complete purchases when the interaction is personalized. 8×8 developed Social Connect to meet these expectations by pairing Meltwater’s social listening technology with the 8×8 Contact Center, enabling brands to identify, prioritize, and act on opportunities the moment they surface in public social feeds.
tvbeat and Spectrum Reach Launch Programmatic Linear TV for CTV Ads
tvbeat, a global leader in total TV campaign forecasting, planning, and optimization, has partnered with Spectrum Reach to introduce a programmatic linear TV solution in the U.S. market, marking a significant innovation in traditional television advertising. This partnership seeks to deliver a fully automated, data-driven buying experience for linear TV, allowing digital advertisers to purchase traditional TV ad inventory with the precision and simplicity typically found in Connected TV (CTV) advertising.
Siteimprove Unveils Agentic Content Intelligence for Enterprises
Siteimprove has unveiled Siteimprove.ai, a new enterprise platform designed to bring content compliance and performance optimization under one roof, addressing the dual challenge of meeting accessibility regulations while ensuring visibility in an AI‑driven search landscape.
The company positions the platform as the first of its kind to unify accessibility, SEO, analytics, and content strategy within a single agentic content intelligence environment. Built to work seamlessly for discovery by both people and AI systems, Siteimprove.ai integrates compliance tooling with performance optimization to help organizations drive measurable ROI from their digital content.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
