Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Impartner Unveils Aimi, the Enterprise AI Engine Designed To Elevate Partner Revenue
Impartner, the global leader in partner management and partner marketing automation, announced the release of Aimi (Artificial Impartner Intelligence), a new AI engine embedded in the Impartner platform, designed to improve partner productivity and strengthen the operational foundation supporting enterprise partner revenue motions.
Aimi addresses the most requested automations from market leaders, delivering three core capabilities: intelligent content creation and translation, natural-language record creation using text or voice, and instant access to knowledge and assets through a virtual assistant connected to the asset library. These capabilities allow users to complete tasks faster, reduce friction, and make partner engagement more intuitive and responsive, revealing business insights long present in their channel data that were previously inaccessible without AI intelligence.
Pinterest To Acquire tvScientific, Expanding Performance Advertising To Connected TV
Pinterest, Inc., a leading AI-powered visual search and discovery platform, announced it has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. For the first time, Pinterest will combine its intent-rich audience signals with a CTV engine, so marketers can clearly measure how TV lifts the results of their performance ad campaigns.
Pinterest reaches 600 million monthly active users who save Pins to 15 billion boards, generating a predictive intent signal rooted in what people are planning to do next. Pinterest’s AI systems use this signal, together with its Taste Graph, to deliver highly personalized recommendations and shopping experiences. This has made Pinterest an AI-powered shopping assistant, proactively surfacing the right ideas and products as users move from inspiration to action.
Quvy Launches Predictive Ad-Performance Platform and Appoints New Head of Sales
Quvy, the platform that uses simulated audiences to predict real-world ad performance before advertisers spend their budget, announced the expansion of its enterprise offering and the appointment of Stefan Adamczyk as its new Head of Sales for North America and EMEA.
Quvy enables advertisers and agencies to test image, video, and UGC ads against highly defined synthetic populations—parents, gamers, shoppers, travelers, high-income households, and more. The platform provides deterministic, pre-launch predictions that show how each creative is expected to perform before campaigns go live.
“Advertisers are done gambling on creative,” said Stefan Adamczyk, Head of Sales at Quvy. “Quvy gives them clarity before they spend. When you know which creative will win, planning, pitching, and scaling all become more effective.”
BrightEdge Data Showcases Why Google Still Wins the Holiday Shopping Journey
BrightEdge, the global leader in AI-driven organic search, content, and digital marketing automation, released new findings from its AI Market Pulse, revealing a pivotal divergence in how Google AI Overviews and ChatGPT guide holiday shopping. The data shows Google’s AI strategy is winning by guiding consumers’ research phase, a direct contrast to ChatGPT’s increasingly transactional approach, and actively bolstering Google’s overall market share.
In a high-stakes holiday season, this trust-building is crucial to maintaining Google’s dominance. Following an initial market share rebound in October —the first since the AI search surge— Google continues to capture 90% of all organic search traffic, demonstrating its foundation of trust is significantly more effective than its AI competition for guiding transactions.
Comscore Expands Cross-Platform Campaign Measurement To Include Audio and Social
Comscore, a global leader in measuring and analyzing consumer behavior, announced the expansion of its cross-platform reporting suite with two new capabilities: streaming audio measurement and expanded social reporting with campaign-level metrics from Meta’s Facebook, Instagram and Audience Network.
Both enhancements are now available, giving advertisers a more complete view of campaign performance across connected consumer life.
Advertisers can now plan, activate, and measure streaming audio and podcast campaigns alongside other digital and linear formats.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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