Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Amperity, Criteo and MixIn Partner To Unlock Innovative Closed Loop Attribution Solution for Retail Media
Amperity, the AI-powered customer data cloud, and Criteo, the global platform connecting the commerce ecosystem, announced an innovative solution through their partnership with MixIn by Endeavour Group. Solving one of the toughest challenges in retail media: proving how digital ads drive in-store sales. For the first time, brands in Australia can directly connect in-store sales with digital advertising campaigns, solving the long-standing challenge of closed loop attribution at scale.
MNTN and Haus Bring Science-Backed Proof of Performance To Connected TV
MNTN, the technology platform that brings performance marketing to Connected TV, welcomed Haus to its Measurement Partner Program. Haus, an incrementality measurement platform that enables the world’s leading companies to optimize billions in ad spend, gives advertisers a clearer and more science-backed view into the true performance of their Connected TV (CTV) campaigns.
As CTV continues its ascent as a performance marketing channel, advertisers are demanding more transparency and third party validation of results. This partnership between MNTN and Haus addresses that demand by guiding advertisers through structured experiments designed to measure incremental lift with scientific rigor.
StackAdapt Unveils AI Martech Suite Unifying Email and Data
StackAdapt, a leader in advertising and marketing technology, has announced the general availability (GA) of its all-in-one martech suite, marking a pivotal step in the company’s evolution from a programmatic platform to a full-funnel, integrated marketing solution. Now accessible to all users, the platform unites email marketing, first-party data activation, and programmatic advertising within a single AI-powered ecosystem empowering marketers to automate cross-channel campaigns, optimize performance, and orchestrate personalized experiences with higher precision.
DoubleVerify Expands Measurement Capabilities To Include Microsoft Advertising Data
DoubleVerify, a global leader in software solutions for media quality verification, ad performance optimization, and outcome measurement, announced an expanded integration with Microsoft Advertising that significantly broadens third-party measurement capabilities. The update extends DoubleVerify’s coverage to Audience ads across Microsoft’s owned properties including MSN, Outlook, and Microsoft Casual Games as well as third-party publisher partners using Microsoft’s in‑market audiences and AI‑driven targeting data.
Jasper Brings AI Content Workflows to Marketers Through Salesforce’s AppExchange
Jasper, the AI-driven content automation platform, has announced its integration with Salesforce Marketing Cloud, offering marketers a seamless way to generate, personalize, and optimize content at scale within existing workflows. Available through Salesforce AppExchange, this integration enables marketing teams to accelerate campaign production while maintaining brand consistency and quality across multiple channels.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
